DoorDash is the Perfect "Third" in Spicy Valentine's Campaign from GUT LA

Feb. 10, 2025

Today, DoorDash announced "Threesome," a national, multipart, multiformat campaign created with GUT Los Angeles in partnership with Superette, the internal creative studio at DoorDash. DoorDash has become a Valentine’s Day staple by reimagining the way consumers purchase flowers for the holiday – ultimately expanding how we celebrate love in the process. 2023’s Self-Love Bouquet championed women’s pleasure and 2024’s Flowers are for Everyone taught us that most men don’t receive flowers until their funerals. According to a survey, 98% of women in relationships expressed interest in spicing up their romance on Valentine’s Day, with essentials including lingerie (63%) and toys or accessories (54%).

In light of these findings, DoorDash’s new campaign, “Threesome,” shows couples how DoorDash can help stoke the romantic flame for an unforgettable Valentine’s Day. In the teaser spot, launched on February 7th, we see a couple, Mark and Cindy, in a typical predicament: restaurants are booked and they are feeling uninspired for Valentine’s Day. They agree to order in on DoorDash, when Mark suggests they order a threesome. Cindy is at first surprised, and then enticed. The hero spot, launching today, reveals the true nature of the threesome the couple has ordered from DoorDash. When the doorbell rings, Mark and Cindy excitedly open the door and are greeted by their Dasher, who offers Cindy flowers. After a few confused glances and a brief moment of awkward silence, the couple collects the rest of their order – revealing the “threesome” was in fact an order of flowers, chocolates and whipped cream. DoorDash was the couple’s “third” all along.

And beginning on February 12, customers will be able to order limited edition Valentine’s Day gift bundles that pair a bouquet of roses with two additional “sweet” or “spicy” items via DashMart in five of the U.S.’s most intimate cities according to DoorDash data – Salt Lake City, New York, Miami, San Francisco, and Austin. For the cost of a bouquet of roses, “sweet” bundles pair roses with chocolates and a teddy bear, and “spicy” bundles pair roses with two exclusive items from DoorDash’s latest partnership with HUSTLER Hollywood that are proven to turn up the heat. Announced today, the new partnership with HUSTLER Hollywood marks DoorDash's first foray into the intimate wellness category in time for Valentine’s Day.

Renaldo Chapman, Vice President, Brand & Creative, at DoorDash said:

'At DoorDash, we believe in being the 24/7 life assistant for our consumers, and we know Valentine's Day can become mundane for some couples. That's why we're excited to help people spice things up while reinforcing our role as the ultimate 'third partner' to celebrate love, their way. We can conveniently deliver flowers and many other items to provide the perfect celebration of love."

Bruno Acanfora, CCO, GUT Los Angeles said:

"Every couple is unique, so we think their Valentine’s Day should be, too. We wanted this spot to capture the surprise and delight of exploring all of the possibilities on DoorDash. Because every couple deserves to celebrate their love, their way."

Distribution for the campaign includes: