DUDE Wipes Points Fingers at Chipotle for National Burrito Day (4/2) with OOH Campaign

Apr. 03, 2026

Known for their humor, DUDE Wipes' marketing campaigns have gone viral for honesty that resonates with consumers. DUDE is pushing the limits even further by putting Chipotle in the direct line of fire, sending patrons a friendly reminder that wetter cleans better.

Amid years of bathroom jokes made about the popular chain on social media, DUDE’s latest campaign is another example of the brand’s success in amplifying a routine personal care item to something that’s culturally relevant. 

Highlights:

• The billboard can be found directly above the popular Chipotle location at the Beverly Center in Los Angeles, from 3/30 through 4/26
• This bold campaign follows last year's successful smear campaign against toilet paper competitors nationwide