Emerald Pictures Announces New East Coast Representation

May. 08, 2024

Emerald Pictures has partnered with Rotholz Reps for representation on the East Coast. The renowned production company will be represented by the sibling duo Anna and Eli Rotholz, who joined forces last year as Rotholz Reps.

Led by founders and co-managing directors John Duffin and Mara Milićević, Emerald Pictures produces world-class films distinguished by excellence in craft. Emerald Pictures is home to a roster of award-winning directorial talent who’ve helmed ad campaigns for global brands, including Nike, Apple, Starbucks, Budweiser, Pfizer, BMW, Gatorade, and Visa.

Rotholz Reps is a joint venture from Anna Rotholz and Eli Rotholz. With dual careers that both started as junior independent reps at Ziegler Jakubowicz, Anna and Eli held many leadership positions in sales prior to the establishment of Rotholz Reps. Emerald Pictures joins the Rotholz Reps roster, which includes MADRE, Consulate, Chromista, Public Record, OB42, and Alkemy X.

Mara Milicevic remarked:

"Anna and I go way back to my agency producing days in NY. We were always friends, but once we started speaking about representation recently, I quickly realized Anna and Eli were the perfect match for us. They are partners in the true sense of the word. They are a family, in the same way we are. Anna and Eli innately understood us as a company but also believed in us as individuals with our respective backgrounds and experiences. I am excited to see what is to come and how Emerald Pictures evolves in this new, ideal partnership with Rotholz Reps."

 

Anna Rotholz added:

"John and Mara are legendary in their reputation as leaders in the industry. With Mara's experience from the agency side and John’s from the production side, their joint background is a force to be reckoned with. I’m thrilled to have Emerald Pictures join the Rotholz Reps roster. Emerald Pictures creates incredible work, and Eli and I can’t wait to connect them with their next great opportunity."

 

Emerald Pictures is a world-class production company committed to a fearless approach to production that values integrity as much as ingenuity.

Mara Milićević and John Duffin founded Emerald to unite their passion for filmmaking with the talents of a global community of storytellers, bound by the joy of bringing ideas to life. The depth of their experience and expertise has taught them the value of uniting around a shared vision for your idea. And their focus on collaboration gives them a unique perspective on bringing that vision to life.

The result is unforgettable, award-winning work for some of the world’s most recognizable brands, like Nike, Apple, Starbucks, Budweiser, Pfizer, BMW, Gatorade, and Visa.