Estrella Jalisco Partners with America Ferrera to Spread Light and Cheer Across the US this Holiday Season

Dec. 11, 2020

Estrella Jalisco, the beer brand on a mission to bring color and light to communities across the US, is brightening up neighborhoods this holiday season — literally.  The company is teaming up with beloved actor America Ferrera to help people light up their houses for the holidays by giving free decorative lights and covering their electric bills.

Home holiday light displays always bring joy to the short days of winter. However, the added costs associated with new lights or the increased power bill could be an added burden, especially in 2020. That’s why Estrella Jalisco created the Estrella Jalisco Holiday Lights Program to ensure more families can experience the joy of the season without worry. In a social post this morning, America Ferrera kicked off the program and encouraged Americans to join her and Estrella Jalisco in the mission.

America Ferrera said:

“I love the holiday season, and with the season looking so different this year, I’m more grateful than ever for the joy and brightness holiday lights bring to neighborhoods everywhere. I’m so excited to partner with Estrella Jalisco. Together, we’re helping families light up their houses for the holidays by giving them a chance to get their electric bill covered.”

 

With the Estrella Jalisco Holiday Lights Program, Estrella Jalisco and America Ferrera are encouraging people to put up colorful holiday lights for the chance to win a gift card to cover home electric bills – or additional decorative lights. To enter:

• Reply to the Estrella Jalisco Holiday Lights Program social post using the hashtags #EstrellaLights and #Sweepstakes on Twitter, Instagram or Facebook and be entered to win one of 400, $100 gift cards to use towards decorative holiday lights and electric bills. 
• Submissions will be accepted from through Dec. 17, 2020.
• For more information, follow @EstrellaJalisco and #EstrellaLights on Twitter, Facebook and Instagram.

Estrella Jalisco is an authentic Mexican beer that was first brewed in Guadalajara, Jalisco, known for its colorful and vibrant culture. To honor this history, Estrella Jalisco is on a mission to bring colorful art and brightness to 100 communities by 2025. The brand has committed one million dollars to achieve this goal, funding everything from a newly established Artists in Residency initiative, to street murals, to this colorful Holiday Lights Program.

Jayden Kahl, Director of Marketing at Estrella Jalisco, said:

“As a beer brand whose mission is to spread color, brightness and positivity, we at Estrella Jalisco understand the joy holiday light displays have on local neighborhoods. Through this program, and our partnership with America Ferrera, we’re happy to cut down financial worries while ensuring a brighter and more colorful holiday season for more families.”

 

2020 has been full of surprises — don’t let it temper the holiday spirit as well! Join Estrella Jalisco and America Ferrara to spread brightness and color across your community.