Eurobest Announces its Grands Prix, Special Awards and Young Creatives Competition Winners for 2023

Dec. 13, 2023

Eurobest has announced the Grands Prix and Special Award winners defining the European benchmark in creative excellence for 2023. France has received the most Grands Prix at seven, followed by Germany with four. 

Among the winners were some notable firsts, with Poland receiving its first-ever Grand Prix win at Eurobest, taking home the Grand Prix in two Awards, Creative Data and Direct. Ukraine also won its inaugural Grand Prix at Eurobest and was awarded the Grand Prix in PR. 

Other firsts see Spain awarded its first ever Grands Prix in Brand Experience & Activation and Digital Craft. Elsewhere, Belgium has won its first Grand Prix within Creative Effectiveness, Denmark takes home its first Grand Prix within Film Craft, Sweden wins its first Grand Prix within Radio & Audio and Italy is awarded its first ever Grand Prix for Good Award at Eurobest.

The Eurobest Creativity Report is also published and can be viewed here. The Report presents the definitive European rankings to benchmark creative excellence for the year ahead, as well as in-depth commentary on key trends and themes from inside the Jury rooms as identified by the Juries.   

Simon Cook, CEO, LIONS, commented: 

“It’s inspiring to see a breadth of new countries awarded for 2023. Poland and Ukraine won their first Grands Prix at Eurobest overall, and there were also first-time Grand Prix wins for Belgium, Denmark, Italy, Spain and Sweden across a number of Awards. Congratulations to all of our Award winners, and those shortlisted, as they collectively raise the bar for creative excellence across Europe.”

Grand Prix winners are announced as follows:  

 

• Brand Experience & Activation: "Samsung Unfear", for Samsung Spain, by Cheil Worldwide, Madrid, Spain
• Creative Business Transformation: ‘Renault - Plug-Inn’, for Renault, by Publicis Conseil, Paris, France
• Creative Commerce: ‘Renault - Plug-Inn’, for Renault, by Publicis Conseil, Paris, France
• Creative Data: ‘Where To Settle’, for Mastercard, by McCann Poland, Warsaw, Poland
• Creative Effectiveness: ‘Reduce The Ride’, for D'leteren, by Happiness, an FCB Alliance, Brussels, Belgium
• Creative Strategy: ‘Renault - Plug-Inn’, for Renault, by Publicis Conseil, Paris, France
• Design: ‘The Dropstore’, for Ministry of Foreign Affairs of The Kingdom of The Netherlands, by Publicis Groupe Benelux, Amsterdam, the Netherlands
• Digital Craft: ‘Samsung Unfear’, for Samsung Spain, by Cheil Worldwide, Madrid, Spain 
• Direct: ‘Where To Settle’, for Mastercard, by McCann Poland, Warsaw, Poland
• Entertainment: ‘Women's Football’, for Orange, by Marcel, Paris, France
• Film: ‘Women's Football’, for Orange, by Marcel, Paris, France
• Film Craft: ‘Iran-E Man’, For Pairi Daeza, by new—land, Copenhagen, Denmark
• Glass: The Award For Change: ‘Women's Football’, for Orange, by Marcel, Paris, France
• Grand Prix for Good: ‘Ridiculous Excuses Not To Be Inclusive’, for CoorDown, by Indiana Production Company, Milan, Italy / Small, New York, USA
• Healthcare: ‘Me, My Autism & I’, for Vanish, by Havas, London, United Kingdom
• Industry Craft: ‘The Unexpected Encounters Campaign’, for Lacoste, by BETC, Paris, France
• Innovation: ‘Aizome Ultra™ – An Innovative Method To Create Textiles With Lasting Health Benefits.’, for Aizome, by Serviceplan, Munich, Germany
• Integrated: ‘Oreo Cheat Cookies’, for Mondelēz Europe, by Saatchi & Saatchi, Düsseldorf, Germany
• Media: ‘Plastic Kicks The Bucket’, for McDonald’s, by OMD Germany, Düsseldorf / DDB Germany, Munich, Germany
• Outdoor: ‘Deals Stuck in Time’, for McDonald’s, by NORD DDB, Stockholm, Sweden
• PR: ‘Be Brave Like Ukraine’, for Ukraine, by Banda Agency, Kyiv, Ukraine 
• Print & Publishing: ‘Mayo McHack’, for Hellman’s, by Edelman, London, United Kingdom 
• Radio & Audio: ‘Spellbound By Sweden’, for Visit Sweden, by Prime Weber Shandwick, Stockholm, Sweden 
• Social & Influencer: ‘Oreo Cheat Cookies’, for Mondelēz Europe, by Saatchi & Saatchi, Düsseldorf, Germany

Special Award winners are announced as follows:

Network of the Year:

• Publicis Worldwide
• Havas Creative
• DDB Worldwide

Media Network of the Year: 

• OMD Worldwide
• PHD Worldwide
• Mindshare 

Agency of the Year: 

• Marcel, Paris, France
• Publicis Conseil, Paris, France
• Saatchi & Saatchi, Düsseldorf, Germany

Independent Agency of the Year: 

• Serviceplan, Munich, Germany
• Edelman, London, United Kingdom
• SMALL, New York, USA

Eurobest Golden Palm:

• Prodigious, France
• new—land, Denmark
• SMUGGLER, United Kingdom

Agency of the Year by Market: 

• Belgium, Happiness, an FCB Alliance, Brussels
• France, Marcel, Paris
• Germany, Saatchi & Saatchi, Düsseldorf
• Italy, LePub, Milan
• Netherlands, Publicis Groupe Benelux, Amsterdam
• Poland, McCann Poland, Warsaw
• Spain, Cheil Worldwide, Madrid
• Sweden, Nord DDB, Stockholm
• Switzerland, Wirz Group, Zurich
• Ukraine, Banda Agency, Kyiv
• United Kingdom, Edelman, London

The Eurobest Young Creatives Competition gives young talent the chance to gain recognition within the industry and make their mark across Europe. 2023’s Integrated Competition welcomed 152 teams from 24 countries, the largest cohort and countries represented in the competition’s history. Teams created an integrated campaign in response to a brief set by the Turkish Volleyball Federation. The campaign focused on gender equality and discrimination and aimed to inspire young girls and teens and encourage equal participation of women not just in sports, but also in leadership and all other aspects of life.

Young Creatives Competition winners are announced as follows:

Gold 

• Mabel Segarra, Creative Copywriter, Newlink, Spain
• Manuel Oliva, Art Director, Newlink, Spain
• ‘The Unquitting Gear’

Silver

• Pauline Marie Korp, Creative, Bob the Robot, Finland
• Fanny Haga Corsini, Photographer, Fanny Haga Creative, Finland
• ‘Legal Doping’

Bronze 

• Beatriz Mangerona, Art Director, Wunderman Thompson, Portugal
• Raquel Vieira, Copywriter, Wunderman Thompson, Portugal
• ‘The Block’

Shortlist

• Nina Mitchell, Copywriter, TBWA\MCR, United Kingdom
• Anna Loveland, Art Director, TBWA\MCR, United Kingdom
• ‘Come on you reds’
• Melanie Reisenberger, Digital Designer, spectory | digital campaigns, Austria
• Moritz Wieser, Data Scientist & Strategist, Havas Wien GmBH, Austria
• ‘I'm a believher.’
• Beatriz Pinto, Art Director, Uzina - Usina Da Publicidade Lda, Portugal
• Carolina Cunha, Copywriter, Uzina - Usina Da Publicidade Lda, Portugal
• ‘Safety Nets - An Olympic hack to empower women in sports’
• Catalina Segura, Copywriter Junior, VMLY&R, Spain
• Ester Matas Montalvo, Art Director, VMLY&R, Spain
• ‘Sponsors Gap’
• Patricia Al-Hadi, Copywriter, Istropolitana Ogilvy, Slovakia
• Jakub Svetlik, Associate Creative Director, Istropolitana Ogilvy, Slovakia
• ‘Girls Are Nailin’ It!’
• Toni-Ann Cover, Junior Creative, Hill+Knowlton, United Kingdom
• Isobel Knight, Senior Account Director, Hill+Knowlton, United Kingdom
• ‘#ImRetiring’
• Joane Calvano, Junior Art Director, Havas Germany, Germany
• Demyan Michnyuk, Junior Art Director, Havas Germany, Germany
• ‘Time to be girly.’