FCB New York's "Spreadbeats" for Spotify Wins Best of Show at ADC 104th Annual Awards

May. 14, 2025

Agencies, studios, brands and freelancers in 41 countries were announced as winners at the ADC 104th Annual Awards ceremony, held at Gotham Hall in New York during The One Club for Creativity’s Creative Week 2025.

The esteemed global jury awarded this year’s prestigious ADC Black Cube for Best of Show to FCB New York for "Spreadbeats" on behalf of Spotify.  

Overall, "Spreadbeats" received three Best of Discipline honors (in Advertising, Experiential Design, and Interactive), eight ADC Gold Cubes, four Silver, four Bronze, and one Merit.  It was also the entry to receive the most ADC Gold Cubes this year.

Based on cumulative points for all awards won this year, FCB New York was crowned ADC 104th Annual Awards Agency of the Year.  Along with winning Best of Show, the agency was awarded a total of three Best of Disciplines, 13 Gold Cubes, 10 Silver, seven Bronze, and six Merits.

ADC 104th Annual Awards “of the Year” winners are as follows:

• Agency of the Year: FCB New York
• Boutique Agency of the Year: L&C New York
• Brand-Side Agency of the Year:  Squarespace New York
• Design Team of the Year:  The New York Times Magazine New York
• Boutique Design Studio of the Year:  Auge Design Florence
• Music & Sound Company of the Year:  Canja Audio Culture Curitiba
• Network of the Year:  FCB Global
• Production Company of the Year:  Zombie Studio São Paulo
• Brand of the Year:  Spotify
• Non-profit Client of the Year:  WWF
• Freelancer of the Year (as selected by a vote of The One Club freelance members):  Fengkun Bai Beijing
• Members’ Choice Award:  Cossette Toronto with Septième Montréal and GRDN Québec “Roses” for Les Roses FC de Montréal

ADC 104th Annual Awards Best of Discipline winners are as follows:

• Advertising: FCB New York “Spreadbeats” for Spotify
• Architecture/Interior/Environmental Design: Kossmanndejong Exhibition Design Amsterdam "Health First" for Stapferhaus
• Artificial Intelligence: FCB New York “Lap of Legends” for AB InBev - Michelob ULTRA
• Book Design: Fengkun Bai Beijing “ShiQi’s Calligraphy” for Beijing Times Chinese Press
• Brand/Communication Design: Serviceplan Germany Munich “Price Packs” for Penny
• Brand-Side/In-House: The Kitchen North America Toronto with Cashmere Los Angeles “Heinz Mustard X Mustard” for Kraft Heinz Mustard
• Experiential Design: FCB New York “Spreadbeats” for Spotify
• Gaming: R/GA Japan Tokyo “Cat God Helpline” for PONOS The Battle Cats
• Illustration: The New York Times Magazine New York “Walnut and Me”
• Interactive: FCB New York “Spreadbeats” for Spotify
• Magazine/Newspaper Design: The New York Times Magazine New York “Whitewash”
• Motion/Film Craft: Hornet New York with Warner Records Los Angeles, Stim Paris and Wobbly Way Paris “Balloonerism” for Mac Miller
• Packaging Design: Auge Design Florence “Nazionale - Spirito Italiano” for Liquori Nazionali
• Pharma/Health/Wellness: FCB Chicago with Rakish Los Angeles, 360PR Boston and The Shipyard Columbus “The Last Barf Bag” for Dramamine
• Photography: The New York Times Magazine New York “Escape From Gaza” 
• Product Design: Klick Health Toronto “Voice 2 Diabetes” for KVI Brave Fund
• Typography/Lettering: Cossette Toronto with Septième Montréal and GRDN Québec “Roses” for Les Roses FC de Montréal

ADC Designism Cube, presented annually to the entry that best encourages positive societal and political change, went to Scholz & Friend Berlin for “The 100th Edition” on behalf of Frankfurter Allgemeine Zeitung.

The ADC Fusion Cube, established in 2021 along with The One Show Fusion Pencil as the industry’s first global award to recognize great work that best incorporates underrepresented groups in both the content of the ad and the team that made it, was presented to Aster San Francisco with Area 23 New York for “Impossible Journey” on behalf of Aster.

This year’s Best of Non-Profit went to NOMINT London with Sine Audio London, Twelve Decibels London, and Black Kite London for “In Hot Water” on behalf of WWF.

FCB New York led the world in ADC Gold Cube wins this year with 13, including eight for Spotify “Spreadbeats”, and five for AB InBev - Michelob ULTRA “Lap of Legends”.

Klick Health Toronto won nine Gold Cubes on the night, including five working with Canja Audio Culture Curitiba and  Zombie Studio São Paulo on “47” for Café Joyeux, and four for “Voice 2 Diabetes” on behalf of KVI Brave Fund.

Serviceplan Germany Munich received six ADC Gold Cubes, including four working with L&C New York for PetPace “Animal Alerts”, and two for “Price Packs” on behalf of Penny.

Also with six Gold Cube wins is The New York Times Magazine New York, with two coming for “Walnut and Me”.

A total of 10,935 pieces were entered from 59 countries and regions in the ADC 104th Annual Awards.  Agencies, studios, freelancers, brands and production companies in 41 countries were awarded a total of 102 ADC Gold Cubes, 133 Silvers, 189 Bronze, and 347 Merits this year.  

A complete showcase of all ADC 104th Annual Awards Cube winners can be viewed here. The ADC Annual Awards Global Creative Rankings will be announced on May 21, 2025.

Creative Week 2025

The ADC 104th Annual Awards is just one part of Creative Week 2025, which runs May 12-16 in New York.  

Now in its 16th year, Creative Week is a premier annual gathering for the advertising and design industries to come together and celebrate the creative excellence showcased in four of the club’s leading global awards shows, and discuss the latest creative trends and issues.  

Other Creative Week 2025 programming includes the Young Ones Student Awards on May 12, Type Directors Club TDC71 Best of Discipline and Judges’ Choice winners and exhibition on May 13, the first-ever Creative Week AI Creative Challenge on May 15, the exclusive AI Executive Creative Summit-New York on May 15-16, and The One Show 2025 awards ceremony on May 16.

Please visit Creative Week 2025 for more information and to buy tickets.