FCB Partners Launches The New Generation of Clean with Scottex

Mar. 01, 2021

FCB PARTNERS, the agency led by Chairman and CEO Giorgio Brenna and Managing Director Fabio Bianchi, puts its mark on the new chapter of Scottex® communication in Italy.

As a part of the brand relaunch, started two years ago by FCB PARTNERS with an integrated multichannel plan, today the agency is ready to launch a new campaign for the New Scottex® Pulito Completo. A brand new product, with an innovative 3D texture offering to consumers a truly new experience of an unbeatable clean.

The communication plan developed by the agency, under the creative direction of agency ECD Alessandro Antonini, includes new video content aimed to both television and online use, including social media.

The storytelling unravels between the small moments of everyday life when Scottex® products help consumers to turn clean into love, coherently with the well established brand strategic positioning developed by FCB PARTNERS for Scottex® on the Italian market.

This is a new step on the common path that FCB PARTNERS and Scottex® started two years ago to give back to the brand its leadership on the market but also in the heart of consumers.The developed campaign formats are 30”, 15” and 6” bumper ads for both television and YouTube, plus a wide number of small formats dedicated to the social media plan of activities.