Fiat UK is joining in the celebrations marking Pride London with a colourful and flamboyant campaign created by krow for its iconic Fiat 500 model

Jul. 05, 2017

krow has created a bespoke outdoor ad campaign for Fiat UK to coincide with Pride in London 2017. It will run across sites in key locations such as Westfield Stratford, Canary Wharf and Trinity Wandsworth, and be supported by posts on Fiat’s social media channels on the day of the Pride in London Parade, which takes place this Saturday 8^th July.

The campaign is designed to remind people looking for a city car that the Fiat 500 is a brand that brings colour, energy and vibrancy to the everyday.

Nick Hastings, executive creative director at krow, said:

“The Fiat 500 has always been known for its individuality and colour – definitely not a car for people stuck in the dark ages.”