Find the Difference that Matches You with eBay

Sep. 20, 2023

After winning back the hearts of the French people with its previous campaign, eBay celebrates its unique inventory of 1.9 billion items. Thanks to eBay, you can finally get your hands on the object of your dreams. An extraordinary opportunity to assert your identity.

In this new campaign created with Artefact 3000, the original e-commerce platform reminds us that buying a second-hand item not only aligns with responsible consumption but also represents the possibility of finding a one-of-a-kind item that truly matches our personality. It's an item that fits into current trends and provides the opportunity to be yourself and stand out with an exceptional piece.

This universal desire to find items that reflect our own identity is at the core of the campaign, which kicks off on September 18th on TV, in cinemas, on billboards, and online. In the film directed by Côme Ferré (Wanda), the audience follows a young woman's relentless quest to find a rather unique mirror. This search for the ultimate item leads to many disappointments until eBay emerges as the obvious choice to find the mirror that suits her. This message is also conveyed through print and digital assets that hint at the almost infinite inventory available on the app and website. Whether it's a Scandinavian designer chair, a vintage Italian lamp, or a 70s armchair, everyone is sure to find the difference that resonates with them.