For World Homeless Day, the Cryptoless Project Brings Social Utility to the NFT World

Oct. 07, 2022

Mobilizing the Web3 community to help San Franciscan homeless people: that's the meaning of the Cryptoless project, developed by the photographer Antoine Guenel and the non-profit CityTeam. This innovative project combines film photography and dynamic NFT to help fight homelessness in San Francisco. A project supported by the creative agency OK C'EST COOL, the blockchain development studio BlockLabs42, and the artist KAO.

Cryptoless is a caritative NFT project that combines analog photography and technology to help people in need. 

The first collection comprises 600 NFTs generated from 10 portraits of homeless people living in SF. The analog pictures take place in the streets of Tenderloin, sadly known as SF's neighborhood of drugs and homelessness. 

In the pictures, the homeless carry a WAGMI sign (an acronym for We are All Going to Make It), a world-famous cryptocurrency and NFT expression. This expression spreads a message of hope, aims to build confidence, and encourages the community not to lose hope. Mainly used in a financial sense, we are going to make it is then understood as we are going to make money. This expression perfectly reflects the highly speculative trend of the NFTs market for the past 18 months, where everyone only aims to bet on the right horse.

 

Those artworks highlight the striking contrast between the enormous financial and speculative gain around NFTs and the reality of San Francisco's streets, the Silicon Valley capital.

Every NFT will be composed of one of the portraits and a banner on the eyes displaying the Ethereum worldwide trade volume of the last 5 minutes. This interactive banner will freeze at the very moment of the sale of the NFT, so it'll create a unique art piece.

80% of the sales money will go to CityTeam, a local association that helps the people in need in the street of SF. The remaining 20% will serve the Cryptoless' next initiative to pursue and export the project to a different cause/city. The next project will be proposed and chosen by the NFTs owners. 

On Monday 10th of October, for World Homeless Day, a social media campaign relayed by NFT and Crypto influencers and Web3 media will accompany the launch of the Cryptoless project and the minting website.