Fresh Off the Super Bowl, Erich & Kallman Debuts Two New Campaigns During the Oscars

Feb. 28, 2025

On the heels of their second consecutive Super Bowl ad for Hershey’s, Erich & Kallman – Ad Age’s 2024 North American Small Agency of the Year – will debut two brand campaigns during the 97th Academy Awards this Sunday. The Oscars will mark their presence at yet another cultural global moment with an audience of millions. It’s an uncommon feat for any agency, but Erich and Kallman – an independent shop known for their nimble production skills and clever storytelling – pulled it off. 

An Empress Gin spot with cinematic flair

For Empress 1908 Gin’s “Splash of Color”, Erich & Kallman’s new brand campaign begins in black and white, but transforms into vivid technicolor as soon as the bartender pours an elegant woman an Empress and tonic. Visualizing how “everything changes” thanks to the luxury spirit, the spot will perfectly reflect the glamour of  Oscar night.

Starry new campaign, same funny spirit 

While Erich & Kallman’s award winning work normally doesn’t rely on celebrity, the agency was thrilled to partner with Aniston, who was already attached to the campaign. Leaning into her wry sense of humor and SkinnyPop’s devoted following, “Popular for a Reason” portrays Aniston checking into a hotel—where the staff recognizes the SkinnyPop but not the megastar.

Eric Kallman, Founder and Chief Creative Officer, Erich & Kallman said:

“We approached ‘Popular for a Reason’ the same way we do any campaign, which is to take the DNA of the brand and the brief presented to us and create something fun, showing why people love it. We’re proud of the work and very excited to have this and our campaign for Empress Gin debut in Hollywood’s biggest show of the year.”