Genexa Uniquely Blends Traditional and Guerrilla Marketing in a New "Clean" Campaign

Oct. 09, 2025

This past Sunday, Genexa, the first clean medicine company, launched a multi-faceted campaign centered on its "Pediatrician Preferred" claim: U.S. pediatricians overwhelmingly prefer the ingredient profiles in Genexa’s pediatric pain and fever liquid medicines over those in Children’s Tylenol® top-selling comparable products. The brand took a unique, high-touch approach in New York City with a campaign goes beyond traditional media buys to engage in a meaningful and unforgettable way. 

The campaign features three key pillars: 

• High-Impact Print Ad: A full-page ad in The New York Times will be anchored to the campaign, providing a classic, authoritative platform to broadcast Genexa’s "Pediatrician Preferred" message. 
• Guerrilla Street Teams: In a truly creative move, Genexa deployed street teams to “clean up” neighborhoods across NYC. These teams, while promoting Genexa, will visually reinforce the brand's core message of "clean." 
• Strategic Poster Blitz: Accompanying the street teams, posters will be put up in high-traffic areas throughout the city. These posters were designed to be both eye-catching and thought-provoking, directly linking the brand's clean ingredients to its pediatrician preferred status. 

This isn't just a marketing campaign; it's a statement. It's a brand living its values in a public space