Ghost Recon "A World with no Heroes"

Feb. 20, 2017

What if a video game was a world apart, living all by Itself before the players turn on their console?

A few weeks from the launch of the video game Tom Clancy’s Ghost Recon® Wildlands, DDB Paris decided to make that fantasy come true. Welcome to «A World With No Heroes».

Dive into the biggest action-adventure open-world ever realized by Ubisoft, before anyone else. From sumptuous landscapes to persecutions and guerrillas, discover a systemic and autonomous world, by day and night.

EXPLORE, THROUGH 50 CAMERAS, BOLIVIA TURNED INTO A NARCO-STATE BY THE SANTA BLANCA CARTEL.

50 surveillance cameras, dispatched all through the Tom Clancy’s Ghost Recon® Wildlands map, will stream videos from the game, revealing in advance and in real-time 3D the stunning beauty of Bolivia.

This unique digital experience allows the user to discover the Bolivia pictured in the game, a country ruled by the Santa Blanca Cartel. «A World With No Heroes» offers a unique and immersive experience, putting the user at the heart of a stolen cocaine storyline. The experience emphasizes on data visualization, offering a second map revealing data about cocaine traffic, money earned by the cartel, and the cost of human life.

Through several cameras, the user is able to gather intel on the 3 main factions of the game: the Santa Blanca Cartel, the rebels from Katari 26, and the Unidad, a corrupted military force.

To produce the website, DDB turned to Make Me Pulse, a Parisian digital production studio. Created in 2008 and the recipient of numerous awards, Make Me Pulse is a reference regarding digital experience.

Tom Clancy’s Ghost Recon® Wildlands takes the gamer in a fictive Bolivia, corrupted by a drug cartel leader: El Sueño. Alone or working together, the player has several missions rife with drug traffic and the Santa Blanca Cartel to complete.

Here is the link to website: https://noheroes.ghostrecon.com