Girls Inc. of Los Angeles Launches "The Door"

Girls Inc. of Los Angeles Launches "The Door"

Jun. 10, 2026

Girls Inc. of Los Angeles unveiled "The Door," its new fundraising film, at the organization's 2026 gala. The film — executive produced by Rania Hattar, Managing Director of The Mad Hattar, and directed by Michelle Craig, Founder of UNIT9 Film — was cast entirely with real Girls Inc. of Los Angeles participants and mentors, and dramatizes the moment a girl steps into a future she can finally see.

The film is built around a single cinematic metaphor: a door opening, and a girl walking through it. What waits on the other side is drawn from Girls Inc. of Los Angeles’ real career day and mentorship partnerships with companies like Summer Fridays and FP Movement. The film shows girls stepping into creative, leadership, and STEM careers, which the organization works to make visible and reachable.

Rania Hattar, Managing Director of The Mad Hattar said:

"The first rule of burning down the patriarchy is not to use other women as kindling. Women need to come together as collaborators, not competitors. Michelle Craig is a leading female director. We’re both feminists who want to push the movement forward. We don’t typically do TVC at The Mad Hattar, but when we do, it’s only with the best — and for ‘The Door,’ I’m proud that it’s also for a message that empowers."

 

Because the cast is non-professional, the production was built around the girls themselves — their personalities, their stated aspirations, the careers they actually wanted to imagine on screen. The result is a film that functions as both a fundraising asset for Girls Inc. of Los Angeles and a portrait of the participants at its center.

The score is by Los Angeles-based singer-songwriter Ren Martinez, whose original composition carries the film's emotional arc from uncertainty to possibility.

Michelle Craig, Founder of UNIT9 said:

“Rania was instrumental in bringing the project to life. She has a deep commitment to women’s stories and creating opportunities for girls and female creatives, and that spirit shaped the entire production. She created an environment where bold ideas felt possible. Making this film immediately brought me back to my own experience of first realizing directing was an actual career. Until I saw filmmaking and creative leadership up close, it felt like something that existed only ‘in movies’ or for other people. ‘The Door’ exists so that’s not the case for the next generation.”

 

Erin Ross, CEO of Girls Inc. of Los Angeles said:

"Rania and Michelle created a safe and welcoming space for our girls to be themselves. The end product feels inspirational and authentic because of the environment they created on set and their openness to showing the girls as their true selves. Our donor community was so moved by the compelling visuals, the stirring score, and the story of our girls’ dreams coming to life."

Related News

Nov. 18, 2025

Travel Into The Upside Down With the New Kinder Joy Stranger things by Funko Pop!

UNIT9 delivers AR adventure, cinematic OOH, and live fan experience at Lucca Comics & Games 2025 for Ferrero's Kinder Joy x Netflix x Funko POP! partnership

Nov. 06, 2025

UNIT9 Reimagines the Aesthetic of Speed for Formula E'S New Gen4 ERA

The launch film and accompanying suite of social and photographic assets introduce a hyper-stylised new aesthetic for Formula E

Jul. 08, 2025

Production Company Unit9 Welcomes Filmmaker Samuel Morris

Morris brings a bold, emotionally charged style and sharp cultural instinct to the company’s standout director roster

Latest News

Jun. 10, 2026

Vileda Redesigns its Communication Platform with Herezie

Vileda, the world leader in cleaning products, gives its campaigns a sparkling makeover

Jun. 10, 2026

MKG Promotes Annie Bleisnick to Chief of Staff

Newly created operational role is designed to help MKG scale while protecting its culture and agility as the agency expands its integrated offering