Gucci Premieres "Who is Sabato De Sarno? A Gucci Story"

Mar. 22, 2024

Gucci is pleased to unveil “Who is Sabato De Sarno? A Gucci Story,” a documentary directed by Ariel Schulman and Henry Joost, offering an unprecedented glimpse into the creation of the Gucci Ancora fashion show, the debut show of the House’s new Creative Director, Sabato De Sarno. Premiering exclusively on the Mubi platform on March 15, 2024, the 20-minute short film, narrated by actor and Ambassador Paul Mescal, promises a unique journey into the world of Gucci.

Delving into the visionary realm of Creative Director Sabato De Sarno's inaugural collection for the House, “Who is Sabato De Sarno? A Gucci Story” unveils never-before-seen footage, weaving an intimate narrative that transcends the confines of the runway. Emphasizing teamwork as a core value, the film showcases the collaborative efforts of Sabato De Sarno and his dedicated team, highlighting the collective passion and dedication behind the creative process. Through their lens, the film captures the essence of the fashion world's allure, inviting audiences to explore the magic behind the curtains while getting to know Gucci’s new Creative Director as he shares his personal experience, revealing his passions and vision for the iconic brand. From the inception of the creative process to the meticulous execution behind the scenes, the movie presents a unique perspective on the untold stories that have shaped Gucci Ancora.

Following its premiere on Mubi and coinciding with the arrival of the collection in stores, Gucci will host screenings in major cities around the globe, allowing audiences to experience Gucci Ancora on the big screen. Marking a first within the fashion and luxury industry, an Apple Vision Pro enriched version will be available, ensuring that viewers can immerse themselves in the beauty and artistry of Gucci Ancora. Furthermore, in partnership with Air France, the House will make “Who is Sabato De Sarno? A Gucci Story” available on all flights throughout the month of April.

Directors Ariel Schulman and Henry Joost collaborated with PS260 editor Matt Posey on the film.

On editing, Posey remarked:

"This film is fun. You don’t always get a peek inside the world of fashion, and when you do it’s often a staid experience, like you’re not being shown how things really work. But Gucci allowed us to put everything on display: the camaraderie, the fun, the jokes, the artistry, and the joy. It’s not just about Gucci, and not just about Sabato; it’s about fashion’s role in history and what a wonder it is for the people who create it."

 

Schulman and Joost added:

“It was inspiring to be behind the scenes for Sabato's first show and we are so grateful that he trusted us to tell his story. The film was supposed to be 5 minutes long but it ended up being 20 mins. because we captured so much great material. It was a joy collaborating with Sabato, Paul Mescal, and the rest of the Gucci team.”