H&M HOME's Love for Interior Decorating is Next Level in New Spot

Feb. 02, 2023

The joy of great things for your home can be hard to beat. As in really hard to beat. This is the insight behind H&M HOME’s new brand campaign, in which we see people lose sight of their surroundings due to the soft touch of a wool rug, the shine of a champagne glass, or the delightful plumpness of a vase.

The spot gives a gently mischievous twist on how small things truly make a big difference, especially when it comes to falling in love. Directed by Martin Werner and produced by Bacon with Stockholm-based agency King, the campaign introduces a string of relatable characters in over-the-top situations making for a charming and humorous result. With a nothing short of classic soundtrack.

Evelina Kravaev-Söderberg, H&M HOME Head of Design & Creative said:

"Falling in love is very personal, and that also rings true when falling in love with interior objects. This brand campaign film shows the playful versatility to H&M HOME, as well as showcasing our interior products in a lighthearted and humorous way."

 

Frank Hollingworth, Creative Director at King said:

"We have played with the idea of "falling in love" with the chosen H&M HOME products included in the campaign. To clearly show that we have a bit of self-distance in what we do, we have exaggerated the role they play in the customers’ lives. We think it makes for an interesting and joyful feeling, adding a personal touch to the brand."

 

The H&M HOME brand campaign goes live on 2 February 2023, and can be seen online on hm.com, YouTube, Meta as well as on TV in selected markets.

H&M HOME is currently available in 56 markets, including shop-in-shops and concept stores, and delivers to 42 online markets.