Havas Costa Rica and Republica Havas Present their new Campaign "Night Shift" for KFC

Dec. 13, 2023

In a collaboration between agencies from the same network, this print and outdoor campaign was created where what happens to almost all of us who work during the day when we get home from our job, also happens to those who work the night shift. This campaign seeks to position and reinforce the brand’s service at night. 

Josafat Padilla, CCO of Havas Costa Rica, commented the following:

"KFC Costa Rica is again betting on creativity and, on this occasion, with this graphic campaign we reflect the effort that our collaborators give every day so that an entire nation can lick its fingers with their incredible chicken flavor. Through the union of Republica Havas and Havas Costa Rica, comes this collaboration that enhances the search for a brand that shows creative and effective communication."

 

For his part, Tony Waissmann, CCO of Republica Havas, shared his thoughts:

"Increasingly closer to working jointly than separately, that’s why I enjoy teaming up more and more, in this case with Havas Costa Rica, because I have no doubt that we’re always better together than apart and united we have more strength. This is a classical print and outdoor campaign in which the image says it all. With realistic and beautiful photography, and an insight of the day taken into the night, we can tell and express exactly the message that we need to communicate. On the other hand, we’re always grateful to brands where creativity is not something more, but rather everything, in terms of the way a clear message is conveyed as well as pretty to look at and entertaining. Let’s hope this is not the only time we do something together with Havas Costa Rica. I feel like I’m loving this job more and more, enjoy a pre-screening as it was the first in my career and I hope this feeling is always with me."