High Tide Adds Brittney McDonald as Managing Director

May. 14, 2024

High Tide announces the addition of Managing Director Brittney McDonald – a skillful leader poised to help the acclaimed creative studio evolve its approach and offering, while continuing to build more expansive partnerships with brands.

McDonald has spent more than a decade driving growth at businesses ranging from large creative agencies to founder-led startups. After tenures at Havas, Phenomenon, and mcgarrybowen (now Densu), she eventually transitioned to the startup space, helping to build companies from the ground up. It is through this work that McDonald cultivated a passion for helping businesses make a meaningful impact – either through innovation or changing consumer mindset and behavior. She eventually formed her own consultancy for the sustainability sector, helping brands carve out strategies to help them scale while being culturally relevant.

For High Tide, McDonald represents a strengthening of their focus on serving brands’ unique challenges, especially in rapidly evolving times.

High Tide’s Founder and Creative Director, Danny Miller explained:

"Brittney’s experience is so well rounded, giving her the ability to cut through the weeds and see very clearly what a business needs. This perception, along with the added ability to quickly operationalize around it, will benefit both High Tide and our clients."

 

Similarly, McDonald is excited for her return to the creative industries, bringing the lessons she’s learned along the way.

She added:

"High Tide has already worked with some stellar and impressive clients, delivering exceptional work while maintaining a collaborative team dynamic. There are so many opportunities to embrace new ways of working, new types of collaborations and thinking outside the box on how we deliver an impactful creative output. If I can help guide that evolution while protecting what makes High Tide such a special team, I know we can be an even greater resource for our partners."

 

Miller continued:

"This is the start of an exciting new phase for High Tide. Brittney’s strong relationship-building skills and supportive management style puts us on the right path to helping our business grow in a strategic and considered way. We’re so excited to have her join the team and look forward to working together to build High Tide’s future."