Hint Celebrates 20 Years with Cash Sweepstakes and Rooftop Movie Nights Nationwide

Jul. 01, 2025

Hint Inc., the #1 unsweetened flavored still water brand infused with fruit essences and without calories or sugar, is celebrating its 20th anniversary by dialing up the summer nostalgia with a partnership and sweepstakes in honor of the early aughts. The brand has teamed up with Rooftop Cinema Club, the open-air movie experience known for screening feel-good favorites and 2000s classics, on a month-long collaboration spotlighting limited edition Summer Classics Variety Pack and offering five fans the chance to win $2,005 in cash, a pair of Rooftop Cinema Club
tickets, and a summer’s supply of Hint®.

From July 1–31, film fans in Los Angeles, San Diego, Houston, Fort Worth, Chicago, Miami, and New York can enjoy an exclusive full-sized offering of Hint’s Summer Classics Variety Pack at Rooftop Cinema Club venues while supplies last, celebrating carefree summer days with iconic movies, immersive experiences and refreshing hydration. For the chance to win one of the five grand prizes in Hint’s 20th anniversary sweepstakes, enter on Hint’s Instagram (@hint) beginning 3:00pm ET on July 1, 2025.

Michael Pengue, CEO of Hint Water said:

“This summer, as we commemorate 20 years of bringing joy to hydration, we’re turning up the nostalgia the Hint way. Our partnership with Rooftop Cinema Club combines our consumers’ love for the now-classic films of the early 2000s with our new Summer Classics and a special sweepstakes for the ultimate coast-to-coast throwback experience.”

 

Hint Summer Classics Variety Pack reimagines beloved frozen treats as sugar-free, flavor-forward hydration, perfectly bottling the excitement of your neighborhood ice cream truck driving down your street. In Orange Vanilla Swirl, Cherry Berry Burst, Lemon Zest Freeze, and Citrus Raspberry Twist, the collection delivers childhood flavors with grown-up taste, and zero sugar, zero sweeteners, and zero calories. Twist the cap, and you’re back on summer break.

According to a survey of Hint subscribers about their drink and snack preferences at movie theaters, most respondents disclosed that their movie snacking habits haven’t changed since childhood – with popcorn overwhelming being the snack of choice. However, two-thirds of respondents also shared that they’ve chosen a healthier alternative to candy or soda at the theater, with the #1 reason being that there was “too much sugar” in the traditional options. Finally, drinking something like a soda or slushie at the movies is considered part of the overall ritual, yet a majority of those surveyed answered that they’d try a better-for-you drink if it still felt fun or indulgent.