HOY Mexico And Buenos Aires Present: "One Single Letter" The New Campaign Created For MG Mexico
Jan. 13, 2022
On the historic day that commemorates the first SMS sent in history; and with the aim of raising awareness about the dangers and accidents that can be generated when chatting while driving, Morris Garages (MG) launches the "One single letter" campaign.
According to the World Health Organization, in a recent publication it argues that writing a single letter on a mobile or cell phone increases the possibility of causing a traffic accident 4 times.
Affirmed Mariana López, PR & Corporate Communication Manager of Morris Garages (MG) Mexico said:
“At MG Mexico we encourage safe driving, always aware that life is the most important thing to take care of inside and outside of a car. A message can always be postponed, our family awaits us safe and sound.”
In this way, HOY Mexico with HOY Buenos Aires created this campaign in which the creative teams of the two countries led by Tony Waissmann (HOY LATAM´s CCO) and Jairo Lezaca (HOY Mexico´s CCO) worked together.
Jairo Lezaca, Chief Creative Officer of HOY Mexico Concluded:
"We have been working closely with the entire MG Mexico team, to build with each piece of communication a more relevant and significant brand in the Mexican market and we believe that with campaigns like these we are on the right track."
Related News
HOY by Havas in Collaboration with FUCA, Racing Club and Kappa Introduce, "Shield Against Cancer"
Racing Club modified its most sacred insignia to raise awareness among millions of people
HOY by Havas Presents its Latest Campaign Contradictions
The agency HOY by Havas presents together with Erotique Pink a campaign that proposes to reflect on the contradictions of the world we live in
HOY Buenos Aires and Havas Argentina Present Turn Off Your Brand
14 of the most influential brands in the country under the hashtag #ChangeForClimateChange
Latest News
Apr. 26, 2024
Prezzo Appoint Isobel as Brand Partner
Prezzo has also appointed isobel as a lead social agency, across the brand’s social strategy and content
Apr. 26, 2024
Dublin Samaritans Launch Restorative Campaign Featuring Collaboration with Dublin-Based Artist Joe Caslin
Powerful mural campaign from TBWA\Dublin shows how talking and being listened to helps the process of mending