I-Media Hires Nick Lawson as Chairman

Jul. 08, 2025

Omnichannel media owner, i-media, today announces the appointment of Nick Lawson as Chairman, effective immediately.  

Previously Global Chief Executive of EssenceMediacom, Nick was responsible for driving business development, marketing, and product offers across 98 offices in 45 markets. During his 34 years at the helm, Nick evolved Mediacom from a small independent UK media agency into WPP’s largest media agency network globally, handling over £24 billion in billings.  

The hire further strengthens the leadership lineup during a period of rapid growth, following Mayfair Equity Partner’s investment in 2024. The investment accelerated i-media’s digital estate, expanded its portfolio into experiential marketing, and deployed technological and data-processing tools that unlock customer and vehicle data for brands.  

With a presence at more than 130 roadside locations, i-media provides advertisers with access to UK motorists, a varied and affluent audience, reaching an average of 6.6 million weekly visitors and more than 31 million unique visitors annually in high dwell-time environments. The Company has also developed the UK’s largest network of full-motion large-format digital screens at Motorway Service Areas via exclusive partnerships with major operators including Moto, Welcome Break, Roadchef, and Extra. This summer, the company will launch a ground-breaking B2C app that will provide brands with unrivalled opportunities to connect with consumers on UK roads. 

Jonathan Lewis, i-media CEO said:

“Nick joining is a hugely exciting moment for the business and I am thrilled to be working with him. i-media has undergone a programme of rapid transformation, and Nick’s rich experience and leadership, and his deep understanding of the industry, will fuel the next stage of our journey. As a team, we are well-positioned to take advantage of the transforming media industry by leveraging data and technology to maximise and measure returns for some of the world’s biggest brands.” 

 

Nick Lawson, i-media Chairman said:

“I’m really looking forward to working with Jonathan and the whole team. i-media is one of the UK’s most innovative media owners, combining unrivalled audiences with first-class digital and data capabilities. The rapidly growing opportunity in programmatic OOH advertising is transforming media like never before – and I am delighted to join a company at the forefront of this change.”