If It Is Possible to Recommend a Bank, Then There Is Nothing Impossible

Feb. 03, 2021

For the last 4 years, Boursorama Banque has positioned itself as “The bank you want to recommend”, because nearly half of Boursorama Banque’s new clients come on the recommendation, not from Brad Pitt, but from someone close. Didn’t you think it was impossible for someone to recommend a bank to you? Yet it happened, so now anything can.

Through a film directed by François Rousselet to the beat of the legendary “Eye of the Tiger” by Survivor, made legendary by the Rocky films, discover the incredible story of a man who was recommended Boursorama Banque. He tells himself that anything is possible, that he could even become the greatest boxer of all time, and… why not defeat boxing legend himself, Mike Tyson.

After all the appropriate training, our hero finds himself face to face in the ring with the former world champion. We’ll leave you to discover the fight which will remain legendary for both men.

Deployed with Vizeum media agency, the 360° national campaign was unveil during prime time on 17 January 2021 at 9 pm on TF1 and M6, followed by channels C8, W9 and TMC. It will then be broadcast over one month on over 30 channels in a 30” format as well as 22” and 12” formats featuring all Boursorama Banque’s guarantees (cheapest bank for the 13th consecutive year, Ultim card, mortgages…). The campaign is also air on digital media (30, 22 and 12” formats) and on radio.