IKEA Takes Pride in Being the "Second Best" in New Parenthood Campaign
May. 10, 2023
IKEA has become a household destination for its affordable, functional and stylish home furnishing products and solutions that caters to every member of the family. While stylish designs is the top choice for parents seeking practical solutions for their child’s bedroom or playroom, Al-Futtaim IKEA’s latest campaign, "Proudly the Second Best", focuses on how children would rather spend time with their parents giving second place to their bedroom.
While celebrating the unique bond between parents and their kids, the retailer highlights its vast children’s collection and proudly embraces the second-best place in a household. In a natural and homey environment, the campaign features top selling products: the ANTILOP Highchair, BOLMEN Step Stool and the SMAGORA cot, left aside by kids in favour of their parents.
This campaign is the result of a collaboration between Al-Futtaim IKEA, DAVID Madrid, and INGO Hamburg.
Carla Klumpenaar, General Manager - Marketing, Communication, HF and Retail Design in UAE, Qatar, Egypt and Oman at Al-Futtaim IKEA expressed her gratification with the partnership, said:
"Humility is a value that lives in the heart of our brand. Placing parents as the first choice for their children reflects this core belief. It doesn't matter if we are second only to the parents, we are actually proud of it. Through this campaign, we hope to spread this brand value and celebrate parenthood across several channels."
With its commitment to affordability, the brand has made it possible for families to create comfortable and functional living spaces that promote children's development and creativity. Al-Futtaim IKEA's home furnishing range designed for children is a testament to the brand's commitment to making everyday life better for families.
Related News
Missing Chalices: Stella Artois Takes Chalice Theft as an "Understandable" Compliment
After "Steal Artois", Stella Artois continues to celebrate its iconic Chalices with "Missing Chalices"
DAVID Sao Paulo Unveils "Shot on Faber-Castell": A Creative Ode to Artistry
The campaign is aired in various out-of-home (OOH) and Metro points in Sao Paulo
IKEA Portrays its Products Accidentally Broken by Pets to Highlight Affordability
With "Don’t worry, you can afford it," IKEA addresses common pet-owner situations, reassuring customers with affordable solutions
Latest News
May. 01, 2024
DKNY to Launch Iconic "Heart of New York" Virtual Merchandise on Roblox
DKNY is set to unveil a collection of exclusive virtual products on Roblox as part of a broader launch led by the pioneering in-game retailer, Dubit
May. 01, 2024
Wellsoon from Practice Plus Group Launches TV Debut "Back to your Best"
Practice Plus Group, one of the country's largest independent providers of NHS services, debuts its first TV campaign