Intermarche and Romance's "I Want to be With You" Embodies the Emotion of France's Re-opening
May. 18, 2020
Intermarché has been alongside the community throughout this crisis. The brand has played a major role in helping consumers and producers alike by selling their products at cost. As the company has been supportive during these tough times it also wishes to remind you, that as it has always been, it will also be there for the good days. And the best of moments we all are going to experience again soon (at least we hope so): the first dinner with the loved ones we’ve all missed so much. A reunion that will be filled with great emotion for everyone. And when there is emotion, you know that Intermarché and its agency Romance are never far away.
On the evening of May 10, Intermarché presented "I Want To Be With You", directed, like the previous opuses in the saga, by Katia Lewkowicz, who proves this time that she is also capable of moving us without filming humans, and directing via Facetime (a first for her). If you ask her, she will surely tell you that all the credit goes to Nina Simone and her song “Je suis seule mais je désire être avec vous” / "I’m alone but I want to be with you", which resonates in us, and on the images of the film.
Related News
With Romance, Puget Reasserts its Brand Iconicity
Lesieur's flagship brand appointed Romance, the agency behind the globally acclaimed Intermarche Christmas campaign "Unloved"
Ad of the Day | Intermarche Delivers a Surprise Contender for the Year's Best Animated Christmas Film
"Unloved" - A heartwarming tale about a wolf who must change his diet to make friends
Intermarche's "Unloved Wolf" Delivers Most Effective French Advert Ever
Christmas ad earns an exceptional 5.0 Stars with System1, making it the highest-scoring French creative ever
Latest News
Jun. 03, 2026
Willie's Remedy+ Launches First-Ever TV Campaign Built Around the Art of Living Like a Legend
Willie Nelson and JuneShine Brands' THC drink partners with Raindrop on nostalgia-driven CTV campaign targeting a new generation of THC consumers
Jun. 03, 2026
Yes& Expands AI and Innovation Capabilities with the Promotion of Chrissie Koeppen and Beth Yezzi
The promotions support a broader push to strengthen capabilities across the agency and help clients navigate increasingly complex marketing and technology challenges



