Joe & The Juice Appoints Spekk as Global Agency of Record for Paid Social and Paid Search to Accelerate International Growth

Dec. 19, 2025

Joe & The Juice has appointed digital agency Spekk as its global agency of record for paid social and paid search, as the brand accelerates its international growth strategy.

Spekk will lead paid media efforts across all markets, supporting Joe & The Juice’s ambitious expansion plans by driving footfall to stores and increasing downloads of its app and loyalty programme. The partnership will centre on engaging audiences who connect with Joe’s distinctive brand experience and health-forward offering.

Founded in Copenhagen in 2002, Joe & The Juice now operates more than 450 locations in 19 countries. The business has seen rapid global expansion since General Atlantic acquired a majority stake in 2023, marking a new phase of international growth.

Nik Valentine, Global Head of Strategic Marketing at Joe & The Juice, said:

"We needed an agency that would be a strategic partner in content and tracking strategy, and not just implementation. Most media agencies focus merely on execution, but Spekk brings a level of thinking, creativity and commercial understanding that’s rare in the category. Having collaborated with them before, I’ve seen first-hand how they go all in for their clients, and that level of commitment is exactly what we need to fuel our next phase of growth."

 

Erik Lehmann, Co-founder at Spekk, added:

"Joe & The Juice is a brand with real energy and personality, and a product people genuinely love. They have incredibly ambitious growth plans, which is the kind of challenge we thrive on. And with both teams sharing Scandinavian roots, the partnership already feels like a natural fit. We’re excited to help the brand scale globally while staying true to its unique identity."

 

This latest appointment marks another significant milestone for Spekk, reinforcing its reputation as one of the fastest growing and most sought-after paid media agencies in the UK.