KitKat Thanks King Charles III for the Extra Break with new ad Created by Wunderman Thompson UK
May. 05, 2023
KitKat is taking its iconic "Have a break" tagline to the nation this weekend, with a campaign to mark the coronation thanking the king for the extra break.
The ad features a three-finger KitKat, along with the subline "Thanks for the extra break, Sir'. The ad nods to the upcoming King’s Coronation and thanking him for the extra bank holiday. The ad will also feature the “Have a break, have a KitKat” tagline, reinforcing the brand’s message of encouraging people to have a break.
Created by integrated marketing agency Wunderman Thompson UK, these will appear across national newspapers and meta platforms. Friday 5 May and throughout the bank holiday weekend.
Tom Drew, Executive Creative Director at Wunderman Thompson UK, said:
"Thanks, Sir, for the extra day and the extra ad."
Related News
KitKat & VML Call for a Collective Phone Break
In a world glued to smartphones, KitKat's iconic "Have a Break" message has never been more relevant
Wunderman Thompson UK and KitKat Invite People to "Have a Break", Without Even Saying it
KitKat introduced their ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world
First Direct Skunk Brings a Whiff of Hope to Brits in Bold Campaign
Wunderman Thompson UK’s provocative new brand platform for first direct launches this week, calling out the stinky truth about being skint
Latest News
Jul. 20, 2026
Bring a Trailer Launches "It's Never Just a Car" Campaign, Celebrating the Wonderfully Obsessive World of Car Enthusiasts
Three films drive a campaign to deepen community connections and attract better buyers, sellers, and inventory
Jul. 20, 2026
Visit Seattle Launches "Let's Play SEA 26" Citywide Brand
Visit Seattle and Copacino Fujikado created "Let's Play SEA '26," a citywide identity that united the region for the World Cup