L.A. Agency the Many Wins Gray Whale Spirits Co. Business

May. 18, 2026

The Many has been selected to launch Gray Whale Vodka, the new spirit extension from Deutsch Family Wine & Spirits. The agency's scope covers strategy, creative, and production for a new brand platform and launch campaign, with work breaking this July.

Gray Whale Vodka joins the established Gray Whale Gin, a spirit built around the conviction that consciously crafted drinks can bring people together while doing genuine good — giving back through 1% for the Planet and a partnership with The Surfrider Foundation, with botanicals sourced along the California Gray Whale's migratory path. The vodka extends that identity into a new spirits category aiming to open up relevance to new consumers.

The Many was selected after a short competitive process in late 2025.