Lime Launches Fan Pass to Help Fans Avoid Travel Price Spikes During Global Soccer Tournament

Jun. 08, 2026

Lime, the world’s largest shared micromobility business, today announced its plans for the summer of soccer in North America, including a comprehensive global campaign, and an expansion of its operational capacity to support seamless mobility during the 2026 international soccer tournament. As part of its campaign, Lime announced a new Fan Pass, a limited-time ride pass designed to help fans avoid transportation price spikes and get around host cities affordably during this summer’s global soccer tournament.

Available from June 8th through July 19th the Fan Pass offers riders up to 90 minutes of ride time for a fixed price (varied by city, with a max price of $15). The pass is designed to help both visitors and local residents avoid transportation price spikes and navigate cities more easily during peak tournament activity, as well as to attend watch parties taking place throughout June and July.

The Fan Pass includes:

• Free unlocks and discounted per-minute pricing
• Flexible usage across a five-day window
• Savings of more than 60% compared to standard pay-as-you-go pricing in select markets

The program reflects the growing transportation challenges that accompany major global sporting events, including heavier congestion, limited parking, crowded transit systems, and rising ride-hail costs. Lime aims to provide fans with a more reliable and accessible way to travel throughout host cities, whether attending matches, visiting fan zones, heading to watch parties, or exploring local neighborhoods.

The campaign will span key host markets across North America, including Atlanta, Dallas, Los Angeles, Mexico City, Monterrey, San Francisco, San Jose, Seattle, and Vancouver. In addition to expanded vehicle deployment and operational support, Lime will launch a full-funnel marketing campaign focused on helping fans move around host cities efficiently and affordably throughout the tournament.

Wayne Ting, CEO at Lime said:

"Global sporting events bring excitement and momentum to cities, but they can also make transportation more crowded, costly, and difficult to navigate. As demand for transportation surges, fans often face heavier traffic, longer wait times, and fluctuating transportation prices across the city. With our Fan Pass, we want to give fans and local residents a reliable and affordable way to move throughout the city, whether they’re heading to a match, meeting friends at a watch party, or exploring neighborhoods between games. By offering predictable pricing during one of the busiest travel periods of the year, we’re helping people spend less time worrying about how to get around and more time enjoying the games."

 

Scaling Local Operations For High-Demand Global Moments

Lime is deploying a robust operational plan to support increased ridership and maintain tidiness during peak-congestion moments. This plan is  nformed by Lime’s global experience supporting major global sporting events, such as the 2024 Summer Games in Paris and the recent 2026 Winter Games in Milan, but is tailored to the specific needs of each market.

To support riders during the tournament Lime will:

• Deploy more than 14,000 additional Lime vehicles in total across Los Angeles, Atlanta, Dallas, Monterrey, and
• Guadalupe
• Increase its staffing to ensure that the fleet is repaired and put back into circulation in the most effective way; and
• there is wide availability of fully-charged, fully-functional vehicles.
• Utilize dynamic rebalancing to meet pre- and post-match demand spikes
• Manage dedicated parking corrals and zones near stadiums and fan hubs, where available
• Manage dedicated valet parking zones in select markets, with staffed, designated parking hubs positioned along
• key routes and near stadiums to ensure vehicles are parked responsibly and do not obstruct public spaces
• Implement expanded no-parking and no-ride zones, clearly communicated through in-app education
• Deploy on-the-ground operations teams to support riders and manage vehicle organization

Additionally, Lime is enhancing rider education through in-app banners and on-vehicle messaging that reinforce safe riding and proper parking behaviors during peak event periods. These efforts aim to reduce congestion, improve safety and protect city infrastructure during a period of intense urban activity.

Beyond supporting visiting fans, Lime is also focused on helping local residents continue to move around their cities reliably during periods of increased congestion and travel demand. Major global events often place added pressure on everyday transportation systems, making commutes, errands and neighborhood travel more difficult for residents. Through expanded fleet availability, predictable pricing with Fan Pass, and operational investments across host markets, Lime aims to give locals an affordable and flexible option for navigating their cities throughout the tournament period, whether commuting to work, meeting friends or avoiding traffic around major event zones.

A Campaign Built For A Global Audience - Bridging Marketing and Mobility

Lime's campaign targets three core audiences: traveling match attendees, local fans attending watch parties, and casual spectators engaging with cultural events.

Key campaign elements include:

• Localized, real-time messaging tied to rider location and local activity patterns
• On-vehicle media, including hangtags designed to make riding more affordable and efficient
• Push, email and in-app experiences guiding riders from arrival through match day and post-event engagement
• Influencer content and event sponsorships highlighting the best ways to enjoy local matches

A core component of the campaign focuses on in-real-life activations that meet fans where they are gathering, from stadium-adjacent zones to watch parties and cultural hotspots. By pairing physical presence with digital touchpoints, Lime is able to reinforce its role as the connective layer between destinations. For example, in Atlanta, Lime is partnering with the Atlanta Journal-Constitution on a local event, combining digital media placements with an on-the-ground activation. The initiative is designed to reach fans in real time while reinforcing Lime as a convenient option for getting to and from event locations.

World Events Take The Main Stage for Micromobility

Major global sporting events present a significant opportunity for micromobility to demonstrate its role in large-scale urban transportation. By combining affordability, flexibility and real-time adaptability, Lime aims to position shared electric vehicles as a core component of how cities move during high-demand world events.

From the Paris Olympics to the recent Milan Winter Games, cities increasingly use shared electric vehicles to help manage surges in demand, reduce congestion and improve the flow of people across key transit locations. With Los Angeles set to host in 2028, interest continues to grow in how services like Lime can support mobility during major events.