Marta Rico and Miguel Garcia Vizcaino to Leave Sra. Rushmore After 25 Years

Aug. 14, 2025

Marta Rico and Miguel Garcia Vizcaíno announce their departure from the agency they founded in July 2000 with Roberto Lara. Their departure will be effective in the coming days, following the sale of their shares to the WPP group, the agency's majority shareholder since 2005.

With this closing ceremony, Marta and Miguel bid farewell to a project that has left a mark on the history of advertising in Spain.

Marta and Miguel said:

"It has been an extraordinary 25-year journey alongside Eva Gutiérrez and César García, both current partners of the agency."

 

Eva Gutierrez and César García, current partners at Sra. Rushmore, will continue to lead the agency. Eva as CEO, a position she has held since 2001, and César in his current role as Chief Creative Officer.