Missing Chalices: Stella Artois Takes Chalice Theft as an "Understandable" Compliment

Missing Chalices: Stella Artois Takes Chalice Theft as an "Understandable" Compliment

Apr. 18, 2024

After "Steal Artois", Stella Artois continues to celebrate its iconic Chalices with "Missing Chalices."

Every year, thousands of Stella Artois Chalices go missing from bars. While most brands would find this "unacceptable," Stella Artois considers the borrowing of a Chalice "understandable" and sees it as proof of the brand’s value to consumers. That’s why Stella chooses to celebrate this unique and distinctive asset in a new campaign.

"Missing Chalices," created by DAVID New York, includes print ads, radio spots, and a film. The print ads and film authentically portray Chalices finding new homes in domestic settings, celebrating a behavior that, while unacceptable, is understandable.

The three radio spots created for the campaign draw inspiration from heist movie music and dialogues, imagining conversations between bar-goers planning Chalice robberies.

Andre Toledo, CCO at DAVID New York said:

"We aimed to showcase Stella Artois' worth and put its Chalice in the spotlight with real consumer behavior that will resonate globally."


The campaign is already underway in Chile.

Related News

May. 23, 2024

HSBC Argentina and DAVID Buenos Aires Warn that Cybercriminals are Making a Living at our Expense

With more than 1.2 billion attempted cyber-attacks registered in Argentina last year, cybercrime has become one of the country's most common and harmful practices

May. 13, 2024

Ad of the Day | MACMA and DAVID Buenos Aires Show the True Power Behind Machine-Generated Life

"Machine-Generated" is the agency's latest campaign for the Argentine nonprofit organization dedicated to helping and supporting women

May. 10, 2024

Clash of Clans Invites People to Raid Erling Haaland’s Village in OOH Campaign

Clash of Clans, one of the world’s most-downloaded mobile games, partners with football superstar Haaland

Latest News

May. 24, 2024

Ad of the Day | New Aegis Living Campaign Created by Little Hands of Stone Challenges Notions of Getting Old

Bold Creative Strategy Breaks Free From Senior Care Tropes To Get At Deeper Truths About Aging

May. 24, 2024

Ocado Invites Shoppers to Let "Summer Come to You" in new Campaign

Ocado, the world’s largest dedicated online grocery retailer, is reminding shoppers of its unbeatable range and seamless service in a humorous new advertising campaign