New European Ad Trends Revealed in ADCE Creativity Trend Report 2023
Apr. 24, 2024
The Art Directors Club of Europe (ADCE) has released its first ADCE Creativity Trend Report, featuring industry insights based on an analysis of the nearly 300 advertising winning works from the Best of European Design and Advertising ADCE Awards 2023.
Curated by Patrizia Boglione, the free ADCE Creativity Trend Report 2023 analyzes the newest trends in the world of European creativity and how it has moved in response to different social, demographic, environmental factors. The aim is to showcase the excellence of worldwide creativity, and highlight nuanced interpretations of the human experience.
The outcome of this analysis has led to the identification of seven key trends that will influence the communications and advertising sector, not only at a European level, but globally as well:
- Back to the Brand Roots
- Practical Realism
- New Collective Activism
- The Digital Fandom Quest
- Rediscovering Human Uniqueness
- The Dawn of AI Optimism
Brands are stepping into the field of activism with increasing boldly claiming their positions and dedicating themselves to driving meaningful change.
The ADCE Creativity Trend Report 2023 is available for free.
Related News
Jury Presidents and Full Jury Announced for the 35th ADCE Awards
This year’s jury brings together more than 55 leading creative professionals from 25 European countries including Turkey, which joins the ADCE network as a new member in 2026
ADCE Creative Week 2026 Returns to Barcelona Connecting Europe's Creative Community
Four days of talks, networking, competitions, and celebrations, bringing together the next generation of talent and Europe's leading creative voices
NY Times' Debra Bishop and NOMINT's Yannis Konstantinidis Named First ADC Paul Manship Medal Recipients
Inaugural recipients of the prestigious honor are Debra Bishop, founding design director of The New York Times for Kids
Latest News
Sep. 04, 2026
Lucid Motors & BarkleyOKRP Launch "Is Your Family Built for the Lucid Gravity?" Campaign
Most family SUVs have to prove they’re ready for everything a family can throw at them
Sep. 04, 2026
Poke The Bear Bottles The Spirit of West Virginia's Legendary Blue Lot in New Bourbon Campaign
That's the idea behind Poke The Bear's first campaign for Tailgate Spirits™, the West Virginia spirits company behind Blue Lot Bourbon