New Oxford Road Report Depicts a Podcasting Industry at a Crossroads

Aug. 25, 2025

Oxford Road, the world’s largest buying agency in podcast media, announces the release of “The State of Audio Advertising: The Chief Audio Officer’s Guide to Finding Our Frequency”. Originally presented at the recent third annual Chief Audio Officer Summit, the report distills the industry noise into a clear, data-backed playbook: what’s driving change, where the opportunities are, and how brands can find a framework for turning fragmentation into growth.

Audio is bigger and more complicated than ever. Network shakeups, the rise of video-led listening, and inconsistent measurement have left advertisers navigating a fragmented market without so much as a shared vocabulary. To address a growing need for clarity, “The State of Audio Advertising 2025” offers a look at the listening trends, shifts in spend, and market moves that have shaped the 2025 audio advertising landscape.

The report also contains an exclusive preview of the findings of the upcoming annual “What Brands Want” report, as well as Oxford Road’s take on the industry’s biggest headlines – all in the service of helping publishers, advertisers, creators and beyond, navigate audio’s next chapter.