NYC Pride Announces PrideNOW as Pro Bono PR Partner

Apr. 29, 2025

NYC Pride | Heritage of Pride, a national leader in LGBTQIA+ organizing and advocacy, today announced a pro bono partnership with PrideNOW, a specialized LGBTQ+ division of Mark Allen & Co. public relations. 

PrideNOW will promote NYC’s Pride March and PrideFest on June 29, 2025, amplifying this year's theme. The firm will also promote NYC Pride events throughout the year.

Matthew Cheng, Associate Director, Corporate Partnerships of NYC Pride said:

"This year's 'Rise Up: Pride in Protest' theme honors our movement's roots while rallying the community for the urgent work that needs to be done. Our exciting partnership with PrideNOW will elevate the parade and PrideFEST throughout New York."

 

Mark Pasetsky, CEO of Mark Allen & Co said:

"We're honored to be selected by NYC Pride to amplify the organization's great work throughout the year. On a personal note, I remember my first NYC Pride parade and feeling the powerful sense of community and belonging that continues to inspire me to this day."

 

The PrideNOW team is led by Kurt Osenlund, Head of PrideNOW, VP of Client Relations for Mark Allen  & Co., and former editor of Out Magazine.

Osenlund said:

"The annual celebration is an enduring symbol of LGBTQ+ resistance and joy, dating back to the Stonewall riots. We're thrilled to promote both the march and PrideFEST, which together embody this year's 'Rise Up: Pride in Protest' theme, celebrating our community's spirit."