Outdoor Ads Become Real Basketball Baskets For "Space Jam-A New Legacy"
Jul. 14, 2021
To celebrate the release of the movie "Space Jam - A New Legacy", Warner Bros. and We Are Social in France are transforming traditional billboard spaces into real basketball baskets in the street and outside cinemas.
"What's up dunker?" asks the poster, featuring the Looney Toons and LeBron James – turning the billboard into a real basketball court integrated into its urban environment.
The new campaign was created by global socially-led creative agency We Are Social in collaboration with JCDecaux, Blue and TalentGroup.
"Space Jam - A New Legacy" opens in France on July 21.
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