Oyvind Holtmon and Vinmonopolet's Guide to Growing Up
Sep. 03, 2024
Growing up isn't always easy. But at least some things are fairly straightforward, like showing your ID when buying alcohol, as pointed out in the new campaign by Norwegian liquor retailer Vinmonopolet.
Directed by Øyvind Holtmon, produced by Bacon and made with Oslo agency ANORAK, the campaign consists of three films focussing on three hilariously difficult adult things.
Related News
From the Mediterranean to the Nordics - Holidays You Don't Want to Leave
Bacon director Oyvind Holtmon and Robert/Boisen+Like—Minded deliver a humorous "never-leave" holiday for Nordic Leisure Travel Group
Brawl Stars Turns '90s Nostalgia Into Total Carnage
Bine Bach and Bacon fuse an old school toy commercial with gleeful mayhem in a new film made with mobile game developers Supercell
Kicking Down the Door to Primetime
In a new spot produced by Bacon and made with TV 2 Creative, director Nicolina Knapp poetically illustrates the long run-up to Danish women's football making its way to TV
Latest News
Jul. 04, 2026
Paddy Power Makes England's "Declaration of Kane-Dependence" Official
In a stunt marking America's 250th Independence Day, a traditional town crier publicly read the declaration beneath the statue of George Washington
Jul. 03, 2026
Cannes vs. The Consumers: Craft and Humour Conquer AI
System1 testing reveals that craft, humour and storytelling resonate most with consumers, even as AI brands took home Gold at Cannes Lions 2026



