Papaya Unveils Expanded Roster Alongside Fresh Visual Identity

Oct. 01, 2025

Award-winning creative production company Papaya has unveiled a new roster of exceptional directing talent, and bold new visual identity as it looks to boost its international visibility.

Channelling the company’s unapologetically creative ethos, the rebrand marks a natural evolution for the Warsaw-founded company as it expands its roster with a fresh line-up of award-winning directors.

Among the talents being officially welcomed into the Papaya family are Fran Colombatti, known for his multiple Cannes Lion-winning films Everybody Loves Boobs, Don’t Fear the Finger and Flowers for Living Men and directing duo M&M, aka Martin Jalfen and Miguel Usandivaras, whose work has featured in Dazed & Confused as well as been recognised by major advertising festivals such as D&AD. Other notable names joining the roster include maximalist Dutch director Joris Noordenbos, rising Italian talent Marco Placanica and Scandinavian creative powerhouse, SNASK.

Pilar Muro, Global Head of Talent said:

"Papaya has always been about pushing boundaries, and what really excites us right now is the wave of new directors joining our roster. These fresh voices bring energy, bold ideas, and a spark that inspires all of us to go further. For our clients and partners, it means working with a growing, dynamic team – creative, hungry, and powered by a ‘less talk, more do’ spirit that makes things happen. And with this talent on board, our care for the craft has never felt more alive."

 

As a set of marks rather than a static logo, the new visual identity is designed to grow and evolve alongside the company while remaining consistent. With a flexible system of flat and 3D brand marks, the rebrand works seamlessly across film, digital, motion, and physical touchpoints - reinforcing Papaya’s unique ethos and reflecting the diversity of its work.