PENNY and Serviceplan Campaign Thank Families with Heart-Warming #Homefirst Film Showing Coronavirus Lockdown from the Perspective of Children
Apr. 02, 2020
A film that shows the special and also challenging everyday life of parents and children in their homes during the Covid-19 crisis is at the centre of PENNY’s new #erstmalzuhause / #homefirst social media campaign. The story is told from the children's point of view – talking about setting up a race track in the hallway, having more time for cuddles, lots of hand washing, parents working in the home office, or the cancelled holiday. The film was directed by Emilia Möbus and the Production Company is Neverest.
The spot will be played on the PENNY social media channels YouTube, Facebook, Instagram and, to support exchange with the community, will be accompanied by a content campaign on Instagram.
Stefan Magel, Divisional Director Trading Germany REWE Group and COO of PENNY:
"It is not only our employees who are currently doing so much at the moment, but also families - many of whom we have as customers - are dealing with major, unexpected challenges in their everyday lives every day. We would like to show them with this campaign that they have our full respect for this."
Christoph Everke, Creative Managing Director of Serviceplan Campaign:
"What is truly extraordinary about this film is the special, documentary closeness that is created by the great footage
,but also by the children's perspective on the parents' situation.”
Here the followers are called upon to post their own content showing them at home with their family, with the hashtag #erstmalzuhause and the tag @pennydeutschland. The user-generated content is shared on the PENNY instagram page to complement the spot with experiences of PENNY customers.
PENNY is launching several communication campaigns to accompany through the current crisis. These are held together by the used hashtags, which are based on the PENNY hashtag #erstmalzupenny. Before the #erstmalzupenny campaign, the employees in the stores and in the logistics area were honoured with #erstmalhelfen in a campaign.
Related News
Serviceplan Group Announces Sanja Scheuer as Chief People Officer to Drive Global Growth
Sanja Scheuer steps into the role of CPO and joins the Executive Board of the agency group
Marketing Needs new Superheroes: CMO Barometer 2024 Results
Around 800 CMOs from 11 countries, surveyed by Serviceplan Group and the University of St. Gallen
Serviceplan Innovation Creates Campaign to Visualize Consequences of Space Pollution
Coalition of private and public aerospace organizations introduces first astronomical constellations made from space debris
Latest News
May. 22, 2024
Braving the Backlash: New Report Helps Brands Navigate Hate Speech Online in the 2024 Summer of Sport
Global socially-led creative agency We Are Social has released a new report which helps brands tackle hate speech during major sporting events
May. 22, 2024
Arte Goes on an European Road Trip
The European cultural channel travels through Europe's heart and soul collecting comments