PRETTYBIRD Collaborator Theo Adams Directs Triumphant "Night Call"
Jun. 10, 2022
Years & Years played to a packed Manchester arena last week, on the final night of a tour featuring stage show and visuals directed by PRETTYBIRD collaborator Theo Adams, who was creative director of the whole tour.
Director and Creative Director Theo Adams created a captivating stage set and stunning visuals, which with Masumi Saito and Meshach Henry’s choreography, perfectly complemented the energetic performance of Years & Years frontman Olly Alexander.
Manchester Evening News described the show as: "Years & Years stun in seductive and energetic tour finale that was a visual spectacle."
Theo Adams and his team collaborated closely with Olly Alexander to create scenarios on a screen that were translated to the stage through clever set design, including a gym with ballet barres, treadmills and a moving backdrop creating the illusion of Alexander running, a psychedelic backdrop featuring a blue and yellow eye complementing the set for ‘Hallucination’, and phone boxes creating a gritty visualisation of a sensual twilight world.



Theo Adams commented:
"Creating the Night Call tour for Years and Years was a thrilling undertaking. I wanted to create large scale Arena pop show that was filled with theatrical spectacle but also felt intimate and cinematic, Showing a darker, visceral side to Olly's artistry. The hugely talented team that helped me realise this vision worked tirelessly to achieve a show that is unapologetically queer and visually unlike any pop show I've seen. It's not often you see an entire row of grotty public toilets magically appear before your eyes on the stage of Wembley Arena and have the pop star impaled by a 5ft metal spike at the end!"
Director Theo Adams and production company PRETTYBIRD, with Executive Producer Juliette Larthe, Producer Chris Murdoch and Production Manager Sam Page-Jones produced the visuals for the screens.
Related News
Multi-Disciplinary Artist Baloji Signs With PRETTYBIRD for US & UK Representation
The award-winning Belgian director and musician recently released a surreal, symbol-rich music video for Patta x Nike
McDonald's, Leo Burnett UK and Red Consultancy Invite Fans to "Order like Stormzy"
The collaboration highlights the fan truth that everybody has a go-to McDonald’s order, even the UK's biggest stars
Artist and Drag Performer Joseph Wilson Premieres Music Video for "Yo Homo" by The Irrepressibles
This punk rock track of queer rebellion is an explosive call to arms
Latest News
Jul. 10, 2026
Gerety Awards Presents: Gerety Talks Advertising Photography
Gerety Talks: Advertising Photography. Tuesday, July 14th
Jul. 10, 2026
Ollie Offers Dogs a "Scent-Sational" Wedding Menu
The dog food brand wants owners to consider their dogs’ dietary needs during their wedding day



