Production Studio 1stAveMachine Sign Rising Star Ricky Rxse to Roster
May. 17, 2023
International production studio 1stAveMachine have signed London based British-Jamaican Director Ricky Rxse for representation in the UK for commercials and globally for music video.
With a passion for capturing and documenting moments in time since primary school, Ricky has identified and finessed his own unique style of creating pieces that showcases the black experience in a balanced way. His pieces provide an alternative perspective to the stereotypical narratives that might often be seen in mainstream media, with a sophisticated elegance and grace. His first film, Whispers in the Shade, is about ethnic and black fathers and their role in society.
He has collaborated with a wide range of creative brands and individuals, including the V&A, Nike, Vogue, Land Rover, Burberry, Spotify and YouTube, and has been interviewed in German Vogue.
Kerry Smart, MD & EP 1stAveMachine London said:
"I’m thrilled to welcome Ricky onto the 1stAve roster. His work exudes aesthetic pleasure with a powerful & authentic tone of voice. I'm excited to continue that journey with him and build a beautiful body of work together."
Ricky added:
"I am incredibly excited to join the 1stAve fam. Working alongside Kerry Smart and the talented team at 1stAveMachine is an amazing opportunity to take my storytelling to new heights. Their dedication to aesthetics, authentic narratives, and pushing creative boundaries aligns perfectly with my own artistic vision. I can't wait to collaborate and build a beautiful body of work together, creating impactful and memorable stories that resonate with audiences worldwide."
Related News
M+C Saatchi Strengthens UK Creative Leadership With Guy Bradbury Promotion and Regan Warner Appointment
Bradbury will lead M+C Saatchi's creative vision in the UK, with Warner joining from McCann London
AARP Names Award-Winning Editor-in-Chief and Media Executive Michael Caruso as SVP
In his new role, Caruso will oversee AARP's full content portfolio, including the two largest circulation magazines in the U.S.
HAMLET Signs Award-Winning Director Chris Fowles to Roster
International production company HAMLET has signed award-winning British director Chris Fowles to their roster for representation in APAC, Belgium, China and France
Latest News
Jul. 20, 2026
Bring a Trailer Launches "It's Never Just a Car" Campaign, Celebrating the Wonderfully Obsessive World of Car Enthusiasts
Three films drive a campaign to deepen community connections and attract better buyers, sellers, and inventory
Jul. 20, 2026
Visit Seattle Launches "Let's Play SEA 26" Citywide Brand
Visit Seattle and Copacino Fujikado created "Let's Play SEA '26," a citywide identity that united the region for the World Cup



