Prostate Cancer UK Celebrates Dads This Father's Day

Jun. 18, 2021

Ahead of Father’s Day this Sunday 20th June, men’s health charity Prostate Cancer UK is launching a fully integrated campaign aiming to raise donations and help the charity save more dads from the deadly disease.

Donations to the charity are crucial as it funds vital research to stop prostate cancer killing men. The charity invests millions to find better treatments and better tests that can spot fast-growing cancers early, and could be used in a screening programme to save thousands of lives.

Ali Day, Director of Communications at Prostate Cancer UK, said:

“This campaign aims to encourage people to imagine what life would be like without fathers; without the selfless, funny, brilliant things they do that make them great - the care, the jokes, the dancing, the things we miss when they’re lost too soon. We need to get an important message out there and connect with men and their families across the UK, and there is no better way to do this than through the reach of a multi-faceted and nationwide approach at a symbolic time of year, Father’s Day. We’re incredibly grateful for the support from all our partners with not just backing this campaign, but really getting behind Prostate Cancer UK and its mission to create a future where lives are not limited by prostate cancer.”

 

Nick Gill, BBH Creative Director, added:

“We’re very proud of the important work we do withour amazing client, Prostate Cancer UK. This campaign builds on the ‘Men, we are with you’ message we’ve been delivering. It reminds everyone, this Fathers Day period, that life wouldn’t be the same without our Dads. The campaign retains the warm, positive tone-of-voice we’ve struck in previous coms. It’s important for everyone to know that with enough support and funding, prostate cancer can be beaten.”

 

Giles Codd, Senior Director of Marketing at Papa John’s, added:

“As Father’s Day approaches, we’ve teamed up with Prostate Cancer UK to help raise awareness of all of the men and dads we lose to prostate cancer, every day. You’ll notice we’ve removed the ‘Papa’ from our logo, it’s no mistake. We want to spread the word and give the opportunity for our customers to help support the cause too via our fundraising page. To help raise further funds, we’ve kick started the fundraising ourselves, as well as an inspiring member of the Papa John’s family contributing to thisthrough a sponsored cycle from York to Lincoln and back in a single day.”