Ralph Named Social Media Partner of Record for Cloudco Entertainment's Care Bears

Mar. 05, 2026

Ralph, the entertainment company on a mission to make things people love and share, has been named as social partner of record for Care Bears™ following a competitive pitch.

The pitch was run in-house by Care Bears brand-owner Cloudco Entertainment. Ralph’s brief is to double the Care Bears’ follower numbers across TikTtok, Instagram, Facebook, YouTube, and other relevant online platforms over the next 12 months.

Ralph’s strategy will see Care Bears move towards an immersive, narrative-led social approach. built on the creative concept to ‘share care’ through all corners of the internet and reconnect everyone with the reason Care Bears exist – human emotional connection.

This will be achieved using Ralph’s proprietary audience development framework, C.A.R.E. (Community, Acquisition, Reach, Engagement), and an industry-first bespoke, AI-powered, growth prediction engine built by the company. This tracks the performance of the ‘share care’ strategy and creative in real time against agreed KPIs, accurately predicting the effectiveness of every campaign and piece of creative.

Ralph Founder and CEO, Chris Hassell, said:

“Care Bears is such an iconic brand that is woven deep into the cultural fabric of society. Ralph’s mission is to make stuff people love and share, so we’re perfectly placed to help Care Bears spread joy to people of all ages. With so much change happening around us, I can’t think of a better message than ‘share your care everywhere’.”

 

Kristeen Tibbits, VP, Marketing at Cloudco Entertainment, added:

“Care Bears has always been rooted in emotional connection, and social media is one of the most powerful ways we can bring that to life for today’s audiences. Ralph’s creative vision and data-led approach make them an ideal partner as we continue to grow the brand globally. We’re excited to see how the ‘share care’ concept evolves and helps us engage both longtime fans and a new generation.”