RAVAL: The New Independent Agency Ready to Shake up the Industry

Apr. 15, 2025

In a world where agencies often feel like clones of one another, RAVAL emerges to break the mold. Founded by Guillermo Giménez y Brotons and Alberto “Berty” Giménez y Brotons—two advertising heavyweights with over 50 years of combined experience at Coca-Cola, Unilever, and Publicis Groupe—this new agency isn’t here to follow trends; it’s here to create them.

RAVAL is not just another agency. It’s an explosive blend of creativity, strategy, and production that operates as an independent hub—connecting talent from different markets to develop integrated campaigns, brand experiences, and high-impact strategies, all with a creative vision rooted in both the corporate and agency worlds.

Berty says:

“Brands need real creativity, not PowerPoint decks filled with promises that never get delivered. RAVAL is an agency that understands culture, that lives it from the inside, and works with global talent to create ideas that truly move people.”

 

Guillermo adds:

“Today, brands aren’t just competing with each other—they’re competing with everything that captures people’s attention. To win that battle, you need to think differently, work with new structures, and have a much more flexible and global mindset. That’s RAVAL.”

 

The agency will offer a wide range of integrated and tailored solutions for its clients, with a focus on boundless creativity and innovation. RAVAL specializes in developing integrated campaigns and crafting transmedia stories that stretch across multiple platforms to connect with audiences effectively. It also focuses on immersive brand experiences—activations that spark authentic, memorable connections. A strong emphasis is placed on cultural relevance, working with the right voices and influencers to ensure brands reach diverse audiences in a genuine way.

Leveraging its expertise in E2E Sequencing, the agency designs customized customer journeys—from the first point of contact to long-term loyalty. With a focus on planning and strategy, they offer data-driven solutions that lead to effective campaigns with tangible results. Their production and retail experience ensures flawless execution—from concept to final delivery—with an emphasis on quality and visual impact.

RAVAL is setting its sights on becoming a borderless agency, with an independent, agile, and collaborative structure where talent is the driving force. The agency aims to establish a presence in markets such as Argentina, Mexico, and Spain. “The world has already changed. Advertising needs to change too,” concludes Guillermo.