Red Robin Gives You "All The Fulls" In New Campaign Focused On Family Connections

Jul. 17, 2019

Red Robin announced the launch of its “All The Fulls” integrated marketing campaign, focused on creating real connections with real families. The emotional campaign plays on the word “Full” to engage guests, elevate the brand and strengthen loyalty.

Families are eating out more, but sitting down less, so quick meals are a real need. Red Robin is committed to delivering crave-worthy meals, while ensuring families leave with more than a full belly. So Red Robin delivers what families need most: real connection. The campaign’s core message is that “at Red Robin, the feeling you get is so much more than full.”

Running through the end of 2019, Red Robin’s “All The Fulls” campaign features television supported by radio, OOH, digital, email, direct mail, PR, social and influencers. The campaign also extends into the restaurant with activations and offerings, including “event.full” moments that will turn mealtime into cherished family experiences.

Jonathan Muhtar, EVP, Chief Concept Officer for Red Robin, said:

“We are extremely excited to launch our new campaign and cannot wait for our guests to feel ‘All the Fulls. No one makes moments of connection over craveable food more memorable than Red Robin, and our new campaign delivers a wink, a surprise and the emotional lift our Guests are craving.”

 

The Integer Group, the world’s leading commerce agency and a key member of Omnicom Group Inc., conceptualized the campaign as the brand AOR for Red Robin, working in conjunction with Assembly, Red Robin’s media agency, and Coyne PR.