REVOLT Teams Up with Revry's PrismRiot to Expand Diverse Audience Reach For Advertisers

Apr. 03, 2025

Revry, the global LGBTQ+ streaming network, and REVOLT, the leading Black-owned multimedia company, announced today a new partnership to continue growing the audiences available to brands and platforms under Revry’s PrismRiot Ad Exchange. In the first-of-its-kind collaboration, PrismRiot’s advertising partners will now be able to authentically engage with a dynamic cross-section of multicultural consumers that now includes an additional 10 million unique opted-in users from REVOLT’s original and curated content.  

Since its launch in 2023, PrismRiot has grown to leverage over 76 media partnerships that have driven over 33% more impressions and generated 60% more in revenue for publishers year-over-year. As the single-source solution to access the LGBTQ+ audience on CTV, the addition of REVOLT’s first-party platform data will open access to dynamic Gen Z and Millennial audiences in the Black, Hispanic and youth-centric communities. 

Alia J. Daniels, co-founder and Chief Operating Officer at Revry said:

“Joining forces with REVOLT is a game-changer in audience targeting. By integrating REVOLT’s influential audience into PrismRiot, we are creating a one-stop-shop for brands to reach diverse communities with more precision and intent. The timing could not be more relevant for buyers to rally behind these audiences who continue to show strong brand loyalty.”

 

The LGBTQ+ and Black communities wield a significant amount of annual purchasing power in the U.S., totaling $1.4 trillion and $1.8 trillion, respectively. A 2024 joint-study between Revry and Nielsen also revealed that 70% of viewers were more likely to purchase from brands that advertise through diverse platforms. 

Mike Roche, Chief Revenue Officer at REVOLT said:

“This collaboration makes it easier than ever for advertisers to connect with one of the most culturally relevant and influential audiences in the world. By combining REVOLT’s first-party data with PrismRiot’s capabilities, we’re sharpening how diverse audiences are accessed and activated in the CTV space.” 

 

By bringing together their audiences under PrismRiot, Revry and REVOLT reinforce their independence from major tech platforms while safeguarding their first-party data. As part of this strategy, Revry recently removed its inventory from The Trade Desk to ensure control and protection of first-party data from diverse audiences. Advertisers and agencies can now engage these high-value audiences through any demand-side platform (DSP) that prioritizes data protection and cultural alignment.