Rick & Mario Bring To Life A "Fox Of The World" In Refreshing And New Old Speckled Hen Campaign

Apr. 22, 2022

There’s nothing quite as refreshing as an Old Speckled Hen. In these new TVCs, Henry’s stories are narrated alongside vivid visual detail. With a reminiscence of his highs and lows, we conclude in both spots on a shot of a toast with his companions, a much more pleasant contrast to the peril he retells to us shortly beforehand.

Both spots were made with 2D animation, crafted using intricate frame-by-frame techniques. Inspired by traditional drawings, the characters are outlined with an illustrative style throughout that adds vibrancy and personality to their movement.

Partizan Directors Rick & Mario reflect on the campaign and their thoughts about developing the spot below:

How did you go about giving this Old Speckled Hen campaign a new look and feel?

"The creatives approached us with a very exciting brief: To re-imagine the classic OSH character, preserving his essence and hinting of it's tradition but bringing it to a newer generation. It is always a challenge when it comes to blending tradition and innovation and interestingly enough, it was a process that happened between us, the agency and the client as well. The client came with the tradition, we came with the innovation and the agency creatives worked in managing and fine tuning the creation of the film. Because of that, we found ourselves marveled with the results that started to appear on our screens.”

 

What was your favorite part of creating these spots?

“Without a doubt the communication with the team, client and agency. It was during those back and forth that we let go of crystalized ideas and allowed ourselves to experiment, to assimilate. Without that, we would have missed the chance to create a film that we would have not done otherwise. That's the magic of cinema as a collaborative medium. No bottlenecks, no fear of the new. The only way to create something unexpected and original is by opening up to new minds in an inclusive environment.”