ROOOF Launches Modern Dog Beds for the Design-Conscious Pet Owner

Nov. 10, 2025

ROOOF, the luxury pet furniture maker, is pleased to announce its debut collection, which consists of four distinct dog bed designs that have been handcrafted and responsibly sourced from the finest materials.

Founded by Corel and Elizabeth Theuma, ROOOF was established to give design-loving dog owners the opportunity to elevate their pet furniture in order to create a unified look with their own aesthetically conscious space. The sculptural products represent an exciting new direction for pet furniture, which for too long has been considered an afterthought when designing a home.

The debut collection’s four innovative bed designs are available in three refined wood finishes, including natural oak, caramel walnut, and dark walnut, which were specifically chosen to complement a wide variety of interior design styles. The products range from subtly curved architectural daybeds to gently suspended loungers, and reference classic designs from iconic designers such as Mies van der Rohe, Pierre Jeanneret, Charlotte Perriand, and more.

Co-Founder Corel Theuma shared:

"As equal parts dog lovers and design enthusiasts, we have spent years searching for a solution that allows us to holistically integrate the style of our dog’s bed into the rest of our home. In creating ROOOF, our goal was to design dog beds that belong in a sophisticated home, where each piece marries elegance and durability in a way we haven't seen before in pet furniture."

 

Each of the four beds can be customized with made-to-order cushions in a curated selection of 18 performance fabrics. Developed through an iterative design process that prioritized durability, comfort, and style, the cushions hold their shape over time and are water-resistant, removable, and machine washable.

Co-Founder Elizabeth Theuma added:

"ROOOF is about harmony--between dogs, their owners, and their interiors. We're excited to expand what's possible for pet furniture and help resolve the pain point we once felt in our own homes."