Rosa Paris and OUIGO's New Campaign Shows How Easy it is to Go Green

Feb. 22, 2023

OUIGO, SNCF’s low-cost train network in France, is unveiling a new communication campaign for more sustainable mobility in 2023. A campaign created by ROSA PARIS that echoes the daily life of the French who, today, are facing more and more constraints when it comes to consumption. 

For the past 10 years, OUIGO has never stopped taking on new challenges to meet French people’s mobility needs, from working to make prices even more accessible to further expanding its network. 

This year, OUIGO is speaking up for greener mobility, reminding us about the ecological benefits of taking a train. Without pointing fingers or laying blame, OUIGO is addressing our individual responsibility to be an actor for tomorrow from an empathetic angle with a discourse in line with its brand DNA, using light-hearted humor. The campaign’s three twenty-second films open with intriguing scenes from everyday life, carefully crafted to engage the audience through bright colors and engaging sounds. Each ends with the surprising twist of taking a OUIGO, linked with the tagline  "Going green without even trying". 

For most, it’s  no longer a matter of raising awareness about the environment, it’s time to take action. But reconciling our motive to do so with our wants and budget can be tricky. OUIGO understands that and considers its offer of an innovative way to make going green easy and accessible a key part of its value proposition. 

Because there is nothing more satisfying than being able to go green without having to make sacrifices or change our daily habits, the brand is highlighting all those small everyday gestures we make without even realizing their environmental impact: consuming less water by showering together, saving electricity by unplugging consoles kids spends too much time in front of anyways, reducing air pollution when our scooters break down... 

OUIGO recognizes that taking the train is a choice based more on low prices than a conscience effort to reduce CO2 emissions. That being said, taking a OUIGO does reduce CO2 emissions by 96% when compared to driving, while saving money and allowing for the pleasure of travel. 

In the long run, it doesn’t necessarily matter if we go green consciously or not, the result is the same, having a positive impact on the planet. 

"Going green without even trying", a campaign intended to ease guilt and reassure those consciously concerned about the environment, will be released in April. 

Jerome Laffon, Managing Director, OUIGO said:

"OUIGO, the benchmark for low- cost rail travel in Europe, makes responsible mobility accessible with low prices, whether by TGV or OUIGO classic trains. The choice of saving the planet by traveling doesn’t have to be a financial effort, a constraint, or a commitment: taking a OUIGO is a simple, accessible act, with the environment at its core!"