Royal Unveils Refreshed Jute Bag Design for 20lb Authentic Basmati

Feb. 24, 2026

Royal®, recognized as the #1 brand of Authentic Basmatirice in the United States, has today unveiled a refreshed jute bag design for its20lb AuthenticBasmati,marking a new chapter in the brand’s visual identity and reaffirming the trustedquality that has defined Royal for decades.

Visually, theiconicnew jute bag highlights Royal’s legacy through refined brand elements, mostnotably the iconic Queen symbol. Her updated details, colors, and composition provide acontemporary interpretation of the brand’s heritage and reinforce Royal’s position as a trustedand enduring staple in kitchens nationwide.The neutral,earthytones are complemented bycarefully stitched details and crisp printed graphics, creating a visually striking baginstantlyrecognizable on shelves.Constructedto last,the jute bagcan be easily reused or upcycled,transforming a simple rice package into a practical, eco-conscioushomestaple.

Together, these elements, led by the boldQueen emblem,make the bag unmistakably Royal,blending the brand’s heritage with a contemporary touch.While the rice itself remainsunchanged—naturally aromatic, premium aged, and known for its long, fluffy grains—therefreshed jute bag combines Royal’s heritage with a modern focus on craftsmanship anddurability.

Mayuri Mukherjee, Vice President of Brand Marketing at LT Foods Americas said:

"Our jute bag redesign is about honoring the traditions that have made Royal a trusted namefor generations, while reflecting the values and expectations of today’s families and homecooks. Guided by standards of quality, care, and responsibility to the future, Royal’s new jute bag is asymbol of what we choose to carry into our homes, the meals we share, and the values we passforward."

 

 

To celebrate and honor the jute bag unveiling, Royal is also debuting a new creative campaign:“Crafted For Generations To Come.” Activating across organic and paid social, creative and withchefs andmacro-influencer partners, the new campaign exemplifies the care, quality, andresponsibility that Royal’s jute bag is carrying forward for future generations.With the launchof the new jute bag and “Crafted For Generations To Come” campaign, Royal buildsa refreshrooted in continuity, combining a modern, cohesive visual identity with the same trusted ricethat families, chefs, and home cooks have relied on for decades.

Royal will also be exhibiting at 2026 Natural Products Expo West fromMarch 4-6 at booth#2171, where the brand will commemorate the new 20lb Authentic Basmati jute bag and“Crafted For Generations To Come” campaign. Expo West CPG industry attendees are invited tovisit booth #2171 to experience the refreshed identify and learn more about Royal’s authenticroots.