"RUTHLESS" A film created by DDB Paris and directed by John McTiernan for Ubisoft.

Feb. 24, 2017

It’s the story of a comeback. That of “Tom Clancy’s Ghost Recon®”, the reference for military tactical shooters, created by Ubisoft. And that of John McTiernan, the father of “Die Hard”, “Predator” and “The Hunt for the Red October”. The legendary director who left an indelible mark on our collective imagination and in Hollywood, is back behind the camera after 13 years with “Ruthless”, to promote Tom Clancy’s Ghost Recon® Wildlands.

“Ruthless”, created by DDB Paris, takes you deep into the game’s story set against a Bolivia in the grip of the merciless Santa Blanca cartel.Through a series of riveting vignettes, we see the suffering of the innocent people and, through their eyes, we understand the need for justice. “Ruthless” is as human as it is brutal, a glimpse of the world you enter as one of the game’s Ghosts, members of an army special forces unit, as well as the people you will be helping and the deadly enemies that you will face. The viewer is merely a powerless spectator, a witness to the Bolivian people’s suffering.

To convey a scenario so epic, DDB Paris turned to one of filmdom’s most ingenious talents. DDB Paris Executive Creative Director Alexander Kalchev explains:

“We had the ambition to make more than an action commercial, but 2 minutes of a feature film with faces that stay with you and a story that leaves you asking for more. Each image had to stand out and be iconic… we didn’t need a master action movie director. We needed a master storyteller,”

 

“Ruthless” is the second film in the Ghost Recon® Wildlands campaign. “Red Dot”, a teaser released earlier this year, was also created by DDB Paris and directed by John McTiernan. While the first installment showed the brutal and merciless efficiency of the Ghosts, “Ruthless” shows us why they are so direly needed, why, for the cartel’s victims, they are salvation incarnate. The connection between the two films and their stories is further strengthened by details in each film referencing the other - such as the conversation amongst the narcos in “Red Dot” echoing the events occurring in the latest release. Together they serve as prequels to the game, teasing you to come and discover the beautiful world of Ghost Recon® Wildlands, which launches March 7th.