Sacem and Universal Production Music Select Like Fire: The Creative Studio Driving 2.0 Music Communication

Jan. 31, 2025

In a world where social media communication is redefining relationships between music giants, artists, and their audiences, the creative studio Like Fire has won two major accounts: Sacem and Universal Production Music. These collaborations reinforce its role as a key partner for industry leaders seeking to connect with younger generations and rethink their storytelling in the digital age.

Sacem: educational and embodied communication

Like Fire has been chosen by Sacem to oversee a complete overhaul of its TikTok and Instagram communication. The goal? To demystify Sacem’s role in the music ecosystem and highlight its support for creators.

The strategy is built around immersive and educational content:

• Video capsules featuring recognized creators, artists, and Sacem experts, as well as specialized commentators.
• Exclusive reports from iconic music culture locations and festivals in France.
• A diversified editorial approach to engage and inform audiences about the many aspects of professionalization in music, while clarifying Sacem’s missions and the basics of copyright law.

Corentin Picaud and Ludovic Houdré, Like Fire cofounders said:

"TikTok and Instagram are the perfect playgrounds to highlight the numerous actions carried out year-round for creators. With a strong educational dimension and a rich, embodied expertise in music, this is a great opportunity to enhance Sacem’s visibility and clarify its role."

 

Universal Production Music: global editorial strategy

With Universal Production Music, the world’s largest music catalog, Like Fire has defined and structured the editorial strategy for its Instagram and TikTok accounts.

As the year begins, Like Fire will develop innovative formats to bring the Universal Production Music universe to life, while showcasing its unique catalog to creative professionals and music enthusiasts.

Like Fire: a creative force transforming musical storytelling

In addition to its collaborations with luxury brands such as Givenchy Beauty, Diptyque, and Hennessy, Like Fire is strengthening its foothold in the music sector with these new accounts.

These wins solidify Like Fire’s position as a creative studio capable of supporting music industry players in achieving their digital ambitions.

Through formats combining education, storytelling, and experimentation, Like Fire establishes itself as a partner of choice for reshaping how the music industry tells its story on social platforms.